The Netherlands
GoodUp is a Netherlands-based startup, founded in 2017, specializing in employee engagement through its innovative SaaS platform. The company's slogan, "The employee engagement platform to drive change to become more sustainable, social, fair and inclusive," succinctly embodies its mission.
With its focus on creating a more connected and purpose-driven workforce, GoodUp empowers employees to initiate and participate in sustainability, social impact, inclusion, and diversity projects. Its platform supports organizing impact programs that double engagement in half the time, offering features such as event volunteering, challenges, and storytelling.
As an analytics and human resources industry player, the company aims to attract and retain talent while fostering a connected workplace culture that strengthens brand trust. Despite its last investment round in November 2016 backed by Rubio Impact Ventures, GoodUp's growth potential in the burgeoning employee engagement sector remains significant, warranting attention from impact-driven investors.
