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GoodUp logo — The employee engagement platform to drive change to become m...

GoodUp

The employee engagement platform to drive change to become more sustainable, social, fair and inclusive.

Founded 2017 The Netherlands The Netherlands 15 employees Venture round Analytics, Human Resources

General Information

Company Name GoodUp
Founded Year 2017
Location The Netherlands The Netherlands
Employees 15
Industries Analytics, Human Resources
Funding Stage Venture round
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Offices as of Sep 2026
NL NH Amsterdam 1092 AD, NL NH Amsterdam 1092 AD
Social

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About GoodUp

GoodUp is a Netherlands-based startup, founded in 2017, specializing in employee engagement through its innovative SaaS platform. The company's slogan, "The employee engagement platform to drive change to become more sustainable, social, fair and inclusive," succinctly embodies its mission.

With its focus on creating a more connected and purpose-driven workforce, GoodUp empowers employees to initiate and participate in sustainability, social impact, inclusion, and diversity projects. Its platform supports organizing impact programs that double engagement in half the time, offering features such as event volunteering, challenges, and storytelling.

As an analytics and human resources industry player, the company aims to attract and retain talent while fostering a connected workplace culture that strengthens brand trust. Despite its last investment round in November 2016 backed by Rubio Impact Ventures, GoodUp's growth potential in the burgeoning employee engagement sector remains significant, warranting attention from impact-driven investors.

Business keywords: Employee Engagement Platform, Sustainability Engagement, Social Responsibility, Inclusion & Diversity, Wellbeing Programs, Impact Program Management, Corporate Social Responsibility (CSR), Corporate Volunteering, Skills-based Volunteering, Impact Reporting, Purpose Engagement, ESG (Environmental, Social, Governance), Employee Giving, CSR Strategy, Impact Assessment

Services & Products

Operating System for Social Impact
Volunteering and Events Platform
Impact Measurement Tools
Grants and Fund Management
CSR Software Integrations
Community Engagement Solutions

Target Customers

Companies Governments Impact Organisations Funds Non-profits Employees Volunteers Corporates seeking ESG solutions

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 1
Rubio Impact Ventures
Rubio Impact Ventures
29 Nov 2016

GoodUp Alternatives & Competitors

GoodUp vs
Plaetos
Plaetos United States

Great leaders are great listeners. Lead better, transform faster with the Plaetos Voice of the Emplo...

Seed
3 employees
AI, Analytics
GoodUp vs
Erudit
Erudit United States

Erudit is a people-first AI for HR. Measure culture impact with real-time employee experience insigh...

Series A
29 employees
AI, Analytics

FAQ About GoodUp

The employee engagement platform to drive change to become more sustainable, social, fair and inclusive.
GoodUp was founded in 2017.
GoodUp is headquartered in The Netherlands. As of Sep 2026, it also has offices in NL NH Amsterdam 1092 AD, NL NH Amsterdam 1092 AD.
GoodUp operates in Analytics and Human Resources. Its work centres on Employee Engagement Platform, Sustainability Engagement, Social Responsibility and Inclusion & Diversity. Its customers include Companies, Governments and Impact Organisations.
GoodUp has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
GoodUp has approximately 15 employees.
GoodUp has completed 1 funding round. The latest funding stage is Venture round.
GoodUp offers: Operating System for Social Impact, Volunteering and Events Platform, Impact Measurement Tools, Grants and Fund Management, CSR Software Integrations, Community Engagement Solutions.
Top alternatives and competitors to GoodUp include Plaetos, Erudit. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
GoodUp and Plaetos are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for GoodUp, https://bouncewatch.com/company/goodup, updated 7 September 2026. When citing, please name BounceWatch and link this page.

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