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goop logo — A modern lifestyle and wellness brand.

goop

A modern lifestyle and wellness brand.

Founded 2008 United States Santa Monica, United States 444 employees Series Unknown Total: $75.00M E-Commerce, Fashion +2

General Information

Company Name goop
Founded Year 2008
Location United States Santa Monica, United States +1
Employees 444
Industries E-Commerce, Fashion, Health and Wellness +1
Funding Stage Series Unknown
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About goop

Goop is a modern lifestyle and wellness brand founded in 2008 by Gwyneth Paltrow. It started as a homespun weekly newsletter in Paltrow’s kitchen, aiming to share unbiased travel recommendations, health-centric recipes, and shopping discoveries. Over the years, it has evolved into a lifestyle brand with a focus on wellness, beauty, food, style, and travel. Goop curates and sells products in these areas, including its own goods in beauty, fashion, and wellness. In 2019, the company received a Venture Round investment from Headline and Greycroft. As Gwyneth Paltrow is the CEO, the platform serves as a place for her to introduce readers to experts and new ideas about where to shop, eat, and stay, along with clean recipes. The brand's fusion of content and commerce has positioned it as a prominent player in the E-Commerce and Fashion industries.

Taxonomy: lifestyle brand, beauty, travel, content curation, digital media, fashion, clean beauty, luxury goods, skincare, organic products, shopping, apparel, wellness products

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round •••••• 2
Investor Investor
01 Jan 2019
Series C •••••• 4
Investor Investor Investor Investor
28 Mar 2018
Series B •••••• 4
Investor Investor Investor Investor
17 Aug 2016
Series A •••••• 4
Investor Investor Investor
•••• •••• 		06 Aug 2015

goop Alternatives & Competitors

goop vs
Nordic Cosmetics
Nordic Cosmetics Germany

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4 employees
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goop vs
Anagenics Limited
Anagenics Limited Australia

Anagenics Limited (ASX:AN1) develops and provides solutions for youthful, healthy aging.

4 employees
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goop vs
Plutas Group
Plutas Group United Arab Emirates

Niche + science + sustainability = 360 approach to your overall beauty, health and wellness.

7 employees
E-Commerce, Wellness Beauty
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FAQ About goop

A modern lifestyle and wellness brand.
goop was founded in 2008.
goop is headquartered in Santa Monica, United States.
goop operates in the following industries: E-Commerce, Fashion, Health and Wellness, Travel and Tourism.
goop has approximately 444 employees.
goop has completed 4 funding rounds, raising a total of $75.00M. The latest funding stage is Series Unknown.
Top alternatives and competitors to goop include Nordic Cosmetics, Anagenics Limited, Plutas Group, SEMAK For Cosmetics, kaia naturals. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
goop and Nordic Cosmetics are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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