goop logo — A modern lifestyle and wellness brand.

goop

A modern lifestyle and wellness brand.

Founded 2008 United States Santa Monica, United States 444 employees Venture round Total: $75.00M E-Commerce, Fashion +2

General Information

Company Name goop
Founded Year 2008
Location United States Santa Monica, United States
Employees 444
Industries E-Commerce, Fashion, Health and Wellness +1
Funding Stage Venture round
Social

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About goop

Goop is a modern lifestyle and wellness brand founded in 2008 by Gwyneth Paltrow. It started as a homespun weekly newsletter in Paltrow’s kitchen, aiming to share unbiased travel recommendations, health-centric recipes, and shopping discoveries. Over the years, it has evolved into a lifestyle brand with a focus on wellness, beauty, food, style, and travel. Goop curates and sells products in these areas, including its own goods in beauty, fashion, and wellness. In 2019, the company received a Venture Round investment from Headline and Greycroft. As Gwyneth Paltrow is the CEO, the platform serves as a place for her to introduce readers to experts and new ideas about where to shop, eat, and stay, along with clean recipes. The brand's fusion of content and commerce has positioned it as a prominent player in the E-Commerce and Fashion industries.

Business keywords: lifestyle brand, beauty, travel, content curation, digital media, fashion, clean beauty, luxury goods, skincare, organic products, shopping, apparel, wellness products

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 2
Headline, Greycroft
01 Jan 2019
Series C $50.00M 4
Felix Capital, New Enterprise Associates +2
28 Mar 2018
Series B $15.00M 4
Felix Capital, New Enterprise Associates +2
17 Aug 2016
Series A $10.00M 4
Felix Capital, New Enterprise Associates +2
06 Aug 2015

goop Alternatives & Competitors

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FabFitFun
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FAQ About goop

A modern lifestyle and wellness brand.
goop was founded in 2008.
goop is headquartered in Santa Monica, United States.
goop operates in E-Commerce, Fashion, Health and Wellness and Travel and Tourism. Its work centres on lifestyle brand, beauty, travel and content curation.
goop has approximately 444 employees.
goop has completed 4 funding rounds, raising a total of $75.00M. The latest funding stage is Venture round.
Top alternatives and competitors to goop include Consonant Skin+Care, HRX by Hrithik Roshan, FabFitFun, Trilogy Natural Products Ltd, LBB (Little Black Book). These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
goop and Consonant Skin+Care are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for goop, https://bouncewatch.com/company/goop-1, updated 24 March 2025. When citing, please name BounceWatch and link this page.

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