Gowago logo — The future of car financing and ownership in constant evolut...

Gowago

The future of car financing and ownership in constant evolution.

Founded 2017 Switzerland Zurich, Switzerland 48 employees Series B E-Commerce, Financial Services +2

General Information

Company Name Gowago
Founded Year 2017
Location Switzerland Zurich, Switzerland
Employees 48
Industries E-Commerce, Financial Services, Mobility +1
Funding Stage Series B
Social

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About Gowago

Gowago, founded in 2017 in Switzerland, is transforming the landscape of car financing and ownership through its innovative e-commerce platform. The company’s mission to "Make People Move With A Smile" is evident as it simplifies the purchase of both new and used cars by eliminating hidden costs and paperwork complexities.

With a focus on E-Commerce, Financial Services, Mobility, and Automotive industries, Gowago partners with prominent automotive brands and OEMs to deliver seamless leasing and financing options. Their proprietary technology enables users to compare, select, and order cars entirely online, enhancing customer experiences through transparency and convenience.

Their latest funding, a Series B investment on 14 July 2021, involved Migros Bank, demonstrating investor confidence in their business model. As Gowago continues to challenge conventional processes, they offer a streamlined approach to car ownership, securing their position as a leader in the industry with strong customer support and notable reviews.

Business keywords: Car Financing, Car Leasing, Online Car Marketplace, Automotive Technology, Automotive Partnerships, Frictionless Processes, Sustainable Cars, Online Car Subscription, Proprietary Technology, Transparent Pricing, Digital Car Ownership, Seamless Transactions, Customer-Centric Approach

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B Undisclosed 1
Migros Bank
14 Jul 2021
Series A Undisclosed 1
Bâloise Holding
30 Sep 2019
Seed Round Undisclosed 1
Tamedia
27 Feb 2018
Seed Round Undisclosed 1
Serpentine VC
01 Jan 2017

Gowago Alternatives & Competitors

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FAQ About Gowago

The future of car financing and ownership in constant evolution.
Gowago was founded in 2017.
Gowago is headquartered in Zurich, Switzerland.
Gowago operates in E-Commerce, Financial Services, Mobility and Automotive. Its work centres on Car Financing, Car Leasing, Online Car Marketplace and Automotive Technology.
Gowago has approximately 48 employees.
Gowago has completed 4 funding rounds. The latest funding stage is Series B.
Top alternatives and competitors to Gowago include Shift, Sgcarmart, Gocar.be, Amex Group, Carberry. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Gowago and Shift are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Gowago, https://bouncewatch.com/company/gowago, updated 11 September 2025. When citing, please name BounceWatch and link this page.

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