GRANA is a pioneering fashion startup founded in 2014 and headquartered in Hong Kong S.a.r.. The company embodies a customer-driven fashion model with the slogan #granacom, aiming to deliver high-quality, brilliantly designed clothing at disruptive prices.
The company's unique value proposition lies in its direct dealings with factories and suppliers while managing operations in-house. This strategy enables GRANA to reduce costs significantly and provide customers with exceptional pricing for premium fashion products. By leveraging an online platform alongside Fitting Rooms, they offer efficient and quick services, often compared to 'cheetah fast' customer service.
GRANA received its last noteworthy investment on 01 November 2017 via Debt Financing from STI Financial Group. Given its innovative approach and the strategic market of Hong Kong, GRANA holds significant potential for growth and scalability, making it a compelling prospect for investors seeking to capitalize on disrupting traditional fashion pricing models.