GRANA logo — #granacom

GRANA

#granacom

Founded 2014 Hong Kong S.a.r. Hong Kong S.a.r. 62 employees Series A Total: $16.00M

General Information

Company Name GRANA
Founded Year 2014
Location Hong Kong S.a.r. Hong Kong S.a.r.
Employees 62
Funding Stage Series A

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About GRANA

GRANA is a pioneering fashion startup founded in 2014 and headquartered in Hong Kong S.a.r.. The company embodies a customer-driven fashion model with the slogan #granacom, aiming to deliver high-quality, brilliantly designed clothing at disruptive prices.

The company's unique value proposition lies in its direct dealings with factories and suppliers while managing operations in-house. This strategy enables GRANA to reduce costs significantly and provide customers with exceptional pricing for premium fashion products. By leveraging an online platform alongside Fitting Rooms, they offer efficient and quick services, often compared to 'cheetah fast' customer service.

GRANA received its last noteworthy investment on 01 November 2017 via Debt Financing from STI Financial Group. Given its innovative approach and the strategic market of Hong Kong, GRANA holds significant potential for growth and scalability, making it a compelling prospect for investors seeking to capitalize on disrupting traditional fashion pricing models.

Business keywords: direct-to-consumer, online fashion, wardrobe essentials, in-house design, disruptive pricing, customer-driven, quality fashion, global shipping, fast customer service, fitting rooms, textile sourcing, fashion technology, international markets

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing Undisclosed 1
STI Financial Group
01 Nov 2017
Series A $10.00M 4
Golden Gate Ventures, MindWorks Ventures +2
01 Oct 2016
Seed $3.50M 1
Golden Gate Ventures
01 Feb 2016
Seed $1.50M 1
Golden Gate Ventures
01 Jul 2015
Round $1.00M -
01 Oct 2014

GRANA Alternatives & Competitors

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FAQ About GRANA

#granacom
GRANA was founded in 2014.
GRANA is headquartered in Hong Kong S.a.r..
GRANA has approximately 62 employees.
GRANA has completed 5 funding rounds, raising a total of $16.00M. The latest funding stage is Series A.
Top alternatives and competitors to GRANA include Freshcotton by Baskèts, Craft Wallet, Amplifier, Heist Studios, HA LI FA PTE LTD. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
GRANA and Freshcotton by Baskèts are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for GRANA, https://bouncewatch.com/company/grana, updated 29 April 2026. When citing, please name BounceWatch and link this page.

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