Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact Pricing
Login Book a demo
Granola logo — Climb higher.

Granola

Climb higher.

Founded 2012 United States Seattle, United States 16 employees Series C Total: $125.00M

General Information

Company Name Granola
Founded Year 2012
Location United States Seattle, United States
Employees 16
Funding Stage Series C
Social

BounceWatch is an independent company data service, not affiliated with Granola. To contact Granola, visit granolaproducts.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Granola compare?

A PDF of Granola and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Granola soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

In The News Oct 15, 2026

Featured on Geekwire: Amazon’s new AI devices can listen to conversations and suggest things to buy —...

Get alerts when Granola shows new signals

About Granola

Granola is an outdoor recreation startup founded in 2012 with a mission to provide quality gear and change the narrative around outdoor experiences. The company's slogan, "Climb higher.", encapsulates its vision of encouraging individuals to enjoy the outdoors at their own pace without the pressure of meeting advanced skill or travel requirements. Based in the United States, Granola aims to redefine outdoor activities as a source of fun, friendship, and appreciation for nature. Despite the lack of specific information about their latest investment, Granola's emphasis on inclusivity and enjoyment in outdoor activities aligns with current market trends. As more individuals seek accessible and fulfilling outdoor experiences, the demand for high-quality gear and a supportive community continues to grow. With the right investment and strategic partnerships, Granola has the potential to capitalize on this trend and further establish itself as a leading provider in the outdoor recreation industry.

Business keywords: outdoor recreation, quality gear, adventure, nature appreciation, fun, friendship, outdoor experiences, inclusive, non-competitive, active lifestyle

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $125.00M 5
Index Ventures Kleiner Perkins Lightspeed Venture Partners
Index Ventures, Kleiner Perkins +3
25 Mar 2026

Latest News

View All
Amazon’s new AI devices can listen to conversations and suggest things to buy — if you opt in — Geekwire
Amazon’s new AI devices can listen to conversations and suggest things to buy — if you opt in
Geekwire Oct 15, 2026
7 ways startups can stand out in the AI era — Eu-startups
7 ways startups can stand out in the AI era
Eu-startups Aug 26, 2026
People are quietly recording every conversation they have with AI, and the person across the table h... — Thenextweb
People are quietly recording every conversation they have with AI, and the person across the table has no idea
Thenextweb Jul 25, 2026
Beyond 'Silicon Roundabout': The next challenge for UK tech — Cnbc
Beyond 'Silicon Roundabout': The next challenge for UK tech
Cnbc Jun 10, 2026
London topples Paris to regain European tech top spot — Tech
London topples Paris to regain European tech top spot
Tech May 28, 2026
7 Ways to Get So Good at AI, People Will Think You Are AI — Wired
7 Ways to Get So Good at AI, People Will Think You Are AI
Wired May 26, 2026

Granola Alternatives & Competitors

View All Alternatives
Granola vs
alder
alder Canada

go outside. have fun. get dirty. we can handle it.

Seed
6 employees
E-Commerce, Fashion
Granola vs
JanSport
JanSport United States

The original since 1967. #AlwaysWithYou

200 employees
Design, Manufacturing
Granola vs
SNO-GO
SNO-GO United States

CARVE YOUR ADVENTURE

6 employees
E-Commerce, Sports
View all alternatives

FAQ About Granola

Climb higher.
Granola was founded in 2012.
Granola is headquartered in Seattle, United States.
Granola has approximately 16 employees.
Granola has completed 1 funding round, raising a total of $125.00M. The latest funding stage is Series C.
Top alternatives and competitors to Granola include alder, JanSport, SNO-GO , Zajo, GoGuide. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Granola and alder are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Granola, https://bouncewatch.com/company/granola, updated 25 March 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes