Grapeshot, founded in 2006, has made significant strides in the advertising technology sector with its proprietary Contextual Intelligence Platform. Known for its ability to place content and advertisements online, Grapeshot offers solutions that enhance over 38 billion programmatic ad impressions monthly, reflecting a growth rate of over 100% year over year.
The company positions itself as a leader in brand safety and contextual advertising, serving over 5,000 of the world’s foremost marketers. Brands such as Johnson & Johnson, Unilever, and Verizon leverage its technology to improve media efficiency and customer engagement. Grapeshot's accolades include titles such as “Digiday’s Best Publisher Tool” and “Best Attribution Solution for Keyword Signal.”
Acquired by Oracle for $325.00M on April 1, 2018, Grapeshot maintains a global footprint with offices in key locations like San Francisco, New York, London, and Shanghai. This acquisition highlights its strategic relevance in enhancing customer interactions through actionable data.