Qingdao, China
Haier, established in 1984 and headquartered in China, is a prominent player in the Consumer Electronics, Energy, and Lifestyle industries. With a slogan of "A Leading Global Provider of Better Life and Digital Transformation Solutions," the company stands out as the only IoT ecosystem brand to appear in the BrandZ™ Top 100 Most Valuable Global Brands for seven years consecutively.
Having topped Euromonitor’s Global Major Appliances Brand Rankings for 17 consecutive years, Haier has consistently demonstrated its dominance. Its associated companies, such as Haier Smart Home, have secured places on the Fortune Global 500 and the World's Most Admired Companies lists, underpinning its strong market position.
In 2024, Haier reported substantial global revenue of RMB 401.6 billion (approx. USD 55.9 billion) with a total profit of RMB 30.2 billion. Their last major investment was a CNY950.00M Post-IPO Equity round in August 2017, attracting diverse investors including Forebright Capital, Innovation Ventures, and TF Securities.
The company maintains a significant global presence in 160 countries, supported by an extensive infrastructure of 10 R&D centers, 71 research institutes, 35 industrial parks, and 163 manufacturing centers. As the leader in six key industrial ecosystems, spanning Smart Home to Automotive, Haier continues to innovate and expand its influence globally.
