Haier logo — A Leading Global Provider of Better Life and Digital Transfo...

Haier

A Leading Global Provider of Better Life and Digital Transformation Solutions

Founded 1984 China Qingdao, China 18911 employees Post Ipo Equity Total: $1.31B Consumer Electronics, Energy +1

General Information

Company Name Haier
Founded Year 1984
Location China Qingdao, China +1
Employees 18911
Industries Consumer Electronics, Energy, Lifestyle
Funding Stage Post Ipo Equity
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About Haier

Haier, established in 1984 and headquartered in China, is a prominent player in the Consumer Electronics, Energy, and Lifestyle industries. With a slogan of "A Leading Global Provider of Better Life and Digital Transformation Solutions," the company stands out as the only IoT ecosystem brand to appear in the BrandZ™ Top 100 Most Valuable Global Brands for seven years consecutively.

Having topped Euromonitor’s Global Major Appliances Brand Rankings for 17 consecutive years, Haier has consistently demonstrated its dominance. Its associated companies, such as Haier Smart Home, have secured places on the Fortune Global 500 and the World's Most Admired Companies lists, underpinning its strong market position.

In 2024, Haier reported substantial global revenue of RMB 401.6 billion (approx. USD 55.9 billion) with a total profit of RMB 30.2 billion. Their last major investment was a CNY950.00M Post-IPO Equity round in August 2017, attracting diverse investors including Forebright Capital, Innovation Ventures, and TF Securities.

The company maintains a significant global presence in 160 countries, supported by an extensive infrastructure of 10 R&D centers, 71 research institutes, 35 industrial parks, and 163 manufacturing centers. As the leader in six key industrial ecosystems, spanning Smart Home to Automotive, Haier continues to innovate and expand its influence globally.

Taxonomy: IoT Ecosystem, Smart Home, Digital Transformation, Global Appliance Brand, R&D Innovation, Home Appliances, Consumer Electronics, Technology Innovation, Refrigeration Solutions, Washing Machine Technology, Bottom Mount Refrigerator, New Energy Solutions, Comprehensive Healthcare, Robotics Ecosystem, Automotive Solutions

Services & Products

Product Sales and Distribution
After-Sales Support
Customer Service and Troubleshooting
Product Demonstrations and Education
Service Appointments and Repairs

Target Customers

Households Commercial Clients Tech-savvy Consumers Health-Conscious Individuals Youth and Sports Enthusiasts

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Post-IPO Equity •••••• 5
Investor Investor
•••• ••••
25 Aug 2017
Post-IPO Equity •••••• 1 •••• •••• 08 Dec 2013

Haier Alternatives & Competitors

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FAQ About Haier

A Leading Global Provider of Better Life and Digital Transformation Solutions
Haier was founded in 1984.
Haier is headquartered in Qingdao, China.
Haier operates in the following industries: Consumer Electronics, Energy, Lifestyle.
Haier has approximately 18911 employees.
Haier has completed 2 funding rounds, raising a total of $1.31B. The latest funding stage is Post Ipo Equity.
Haier offers: Product Sales and Distribution, After-Sales Support, Customer Service and Troubleshooting, Product Demonstrations and Education, Service Appointments and Repairs.
Top alternatives and competitors to Haier include Midea Group, China Life Insurance (Overseas) Company Limited, ORVIBO SMART HOME, Gree Electric Appliances, Inc. of Zhuhai, Lianchuang Electronic Technology Co.,Ltd.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Haier and Midea Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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