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Halla logo — The Taste Intelligence Company

Halla

The Taste Intelligence Company

Founded 2016 United States New York, United States 24 employees Convertible Note Total: $9.50M AI, E-Commerce +2

General Information

Company Name Halla
Founded Year 2016
Location United States New York, United States
Employees 24
Industries AI, E-Commerce, Food and Beverage +1
Funding Stage Convertible Note
Business Model B2B, SaaS, API
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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About Halla

Halla, known as The Taste Intelligence Company, is at the forefront of a new wave in grocery personalization. Founded in 2016 by Gabriel Nipote, Henry Michaelson, and Spencer Price, the company leverages advanced AI to anticipate shopper preferences, making it the first human preference engine tailored exclusively for the grocery sector. This innovative approach provides an unprecedented level of personalization, allowing grocers to predict and cater to consumer desires on a truly individual basis.

Headquartered in the United States, Halla spans multiple industries, including AI, E-Commerce, Food and Beverage, and Logistics and Delivery. The key offerings—Halla Recommend, Halla Substitute, and Halla Search—are driven by rich datasets, enhancing their predictive power and integration ease via plug & play APIs.

In September 2023, Halla secured a Convertible Note investment from SOSV. This funding underscores confidence in their tech-driven approach to personalization, aiming to revolutionize how grocery shopping experiences are crafted.

Business keywords: Taste Intelligence, Personalization Engine, Grocery AI, Shopper Intent Prediction, Product Recommendations, Real-Time Capabilities, API Integration, Predictive Analytics, Halla Recommend, Halla Substitute, Halla Search, E-commerce Optimization, Consumer Behavior Analysis, Hyper-Personalization, AI-Driven Retail Solutions

Services & Products

Personalization Suite
Human Preference Engine
AI-Powered Semantic Search
Product Recommendations
Digital Shopping Platform

Target Customers

Grocery Retailers E-Commerce Businesses Digital Marketing Teams In-Store Picking and Fulfillment Teams

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Convertible Note Undisclosed 1
SOSV
SOSV
09 Sep 2023
Convertible Note Undisclosed 1
SOSV
SOSV
08 Dec 2022
Series A $4.50M 3
SOSV Food Retail Ventures
SOSV, Food Retail Ventures +1
16 Jul 2021
Convertible Note Undisclosed 2
SOSV FOOD-X
SOSV, FOOD-X
08 Dec 2020
Seed Round Undisclosed 2
SOSV FOOD-X
SOSV, FOOD-X
15 Sep 2020
Seed Round $3.05M -
01 Jul 2020
Seed Round $1.40M 3
SOSV FOOD-X
SOSV, FOOD-X +1
15 May 2019
Seed Round $250.00K -
26 May 2018
Seed Round $275.00K -
01 Sep 2016
Seed Round $25.00K -
16 May 2016

Halla Alternatives & Competitors

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Halla vs
Vestico
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Halla vs
PSYKHE AI
PSYKHE AI United States

Psychographic world-model infrastructure for commerce & agentic systems

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Halla vs
Bnex
Bnex Brazil

Inteligência e tecnologia acima da média na conquista de resultados exponenciais para o varejo brasi...

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125 employees
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FAQ About Halla

The Taste Intelligence Company
Halla was founded in 2016.
Halla is headquartered in New York, United States.
Halla operates in AI, E-Commerce, Food and Beverage and Logistics and Delivery. Its work centres on Taste Intelligence, Personalization Engine, Grocery AI and Shopper Intent Prediction. Its customers include Grocery Retailers, E-Commerce Businesses and Digital Marketing Teams.
Halla has a B2B, SaaS and API business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Halla has approximately 24 employees.
Halla has completed 10 funding rounds, raising a total of $9.50M. The latest funding stage is Convertible Note.
Halla offers: Personalization Suite, Human Preference Engine, AI-Powered Semantic Search, Product Recommendations, Digital Shopping Platform.
Top alternatives and competitors to Halla include Vestico, PSYKHE AI, Bnex, FactFinder, Wawlabs. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Halla and Vestico are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Halla, https://bouncewatch.com/company/halla, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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