Halofina is a digital financial advisory and wealth management application aiming to assist individuals in planning their financial future. Launched in 2017, the platform offers a wide array of services including planning, tracking, saving, investing, financial literacy, zakat payment, and direct consultation, consolidating all personal finance-related activities into one user-friendly interface. Recognized as a Digital Financial Innovation by OJK, Halofina is endorsed by a team with a strong background in finance, led by University of Southern California (USC) Alumni, Adjie Wicaksana, and former CEO of a leading Indonesian investment manager, Eko Pratomo, bringing a combined 20 years of experience to the table.
With its headquarters in Indonesia, Halofina received non-equity assistance investment from Startup Studio Indonesia on 20 October 2020. The company operates in the Finance and Banking industries, embracing the mission of "Enhancing people's lives through financial education and solutions," as they are dedicated to enhancing the quality of life for their users. Halofina is readily available on both the Play Store and App Store, further expanding its accessibility and reach. The company's slogan, "Digital Financial Advisory. Halofina, Enhancing Lives by Helping Manage Your Money Better," encapsulates the core essence of its offerings, reinforcing its purpose in the financial technology landscape.