HARMAY

HARMAY, founded in 2013, is a unique player in the beauty and retail industry based in China. Originating as an online cosmetics shop, it has since transformed into a pioneering offline brand, blending its successful e-commerce roots with a distinctive 'warehouse culture' approach.

With the slogan "Experience the new beauty’s world editor’s choice,” HARMAY creates a shopping environment that resembles a warehouse, offering a novel retail experience. This innovation has pushed traditional boundaries, melding the convenience of online shopping with tactile, in-store interactions.

The company secured its most recent funding, a significant $200.00M Series D investment on January 20, 2022. This round was led by top-tier investors such as General Atlantic, N5Capital, Eastern Bell Capital, Hillhouse Investment, Ocean Link, BA Capital, Five Capital Advisors, and QY Capital. This robust backing underscores confidence in HARMAY's innovative approach and its growth potential in the competitive beauty industry.