Hashtag You logo — We build people-centric lifestyle brands for a new generatio...

Hashtag You

We build people-centric lifestyle brands for a new generation of customers.

Founded 2018 Germany Berlin, Germany 29 employees Seed E-Commerce

General Information

Company Name Hashtag You
Founded Year 2018
Location Germany Berlin, Germany
Employees 29
Industries E-Commerce
Funding Stage Seed
Business Model D2C, E Commerce, B2C
Revenue Model Product Sales, Advertising, Affiliate
Social

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About Hashtag You

Hashtag You, founded in 2018, is a dynamic force in the E-Commerce sector, headquartered in Germany. The company, known for its slogan, "We build people-centric lifestyle brands for a new generation of customers," focuses on crafting innovative, direct-to-consumer brands. They capitalize on the burgeoning trend of social media and leverage influencer marketing to foster robust, community-driven brands.

The founding team possesses a proven track record in building successful lifestyle brands, adding credibility and value to their venture. Notably, Hashtag You secured a Seed Round investment on 01 July 2021, attracting investments from prominent VC firms such as Founders First Capital Partners, Henkel, Tengelmann Social Ventures, and Fynveur. This backing underscores investor confidence in their business model and growth potential.

Business keywords: Direct-to-Consumer, Lifestyle Brands, Social Media Brands, Influencer Marketing, Brand Building, Community Building, Content Marketing, Consumer Goods

Services & Products

Brand Building
E-commerce Operations
Marketing Strategy

Target Customers

Next Generation Consumers Social Media Users Home & Living Enthusiasts Fragrance Lovers

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 4
Founders First Capital Partners, Henkel +2
01 Jul 2021

Hashtag You Alternatives & Competitors

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Hashtag You vs

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Building A New Generation of Global Consumer Brands

Series B
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Hashtag You vs
FounderSix
FounderSix United States

We partner with influencers to launch their own consumer brands.

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FAQ About Hashtag You

We build people-centric lifestyle brands for a new generation of customers.
Hashtag You was founded in 2018.
Hashtag You is headquartered in Berlin, Germany.
Hashtag You operates in E-Commerce. Its work centres on Direct-to-Consumer, Lifestyle Brands, Social Media Brands and Influencer Marketing. Its customers include Next Generation Consumers, Social Media Users and Home & Living Enthusiasts.
Hashtag You has a D2C, E Commerce and B2C business model. Its revenue comes from Product Sales, Advertising and Affiliate.
Hashtag You has approximately 29 employees.
Hashtag You has completed 1 funding round. The latest funding stage is Seed.
Hashtag You offers: Brand Building, E-commerce Operations, Marketing Strategy.
Top alternatives and competitors to Hashtag You include The Stryze Group, RPG Commerce, FounderSix, Calyan Wax Co., Clique Affiliate Marketing. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Hashtag You and The Stryze Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Hashtag You, https://bouncewatch.com/company/hashtag-you, updated 28 May 2026. When citing, please name BounceWatch and link this page.

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