HelloBello is a promising PetTech company carving its niche within the E-Commerce, Food Delivery, and Information Technology sectors. Founded in 2019 and headquartered in Austria, the company emphasizes delivering freshly cooked, human-grade dog food tailored to the unique nutritional needs of pets. This innovation is anchored by a proprietary algorithm developed in conjunction with a specialized veterinarian, ensuring meals are free from by-products and easy for dogs to digest.
Targeting German-speaking markets, HelloBello leverages recipes made from natural ingredients like millet and seaweed. Their vision, encapsulated by the credo “... Frisch. Individuell. Geliefert. - Frischfutter ist einfach besser ...”, underscores their commitment to quality.
In its recent growth trajectory, the company secured a €1.65M Seed Round investment in November 2022, with backing from notable investors including Companion Fund, Square One Foods, and industry angels Michael Hurnaus and Johann "Hansi" Hansmann. This investment positions HelloBello for expansion within its focus regions and potentially beyond.