Dallas, United States
HerRoom.com + HisRoom.com, founded in 1998 by Tomima Edmark, operates as a prominent player in the E-Commerce and Fashion industries with a strong base in the United States. This dual-platform retailer positions itself as "Your Worldwide Lingerie Experts," stemming from Edmark's vision to revolutionize lingerie shopping by leveraging online convenience — a novel concept at the time of inception.
HerRoom.com has evolved into one of the largest online distributors of women’s lingerie, offering an extensive product line that extends beyond traditional lingerie to include swimwear, shapewear, and hosiery. Central to its model is a comprehensive and transparent shopping experience, characterized by detailed product information and multiple photographic views.
Complementing this, HisRoom.com provides male consumers an uncomplicated avenue to purchase essentials like underwear and socks. Despite no recent funding rounds or notable investors, the sustained market presence underscores a robust business model catering to both male and female demographics worldwide.
