STORES, Inc. logo — Just for Fun.
こだわりや情熱、楽しみに駆動される経済をつくる

STORES, Inc.

Just for Fun. こだわりや情熱、楽しみに駆動される経済をつくる

Founded 2012 Japan Japan 77 employees Series E Total: $2.47B Finance, Marketing

General Information

Company Name STORES, Inc.
Founded Year 2012
Location Japan Japan
Employees 77
Industries Finance, Marketing
Funding Stage Series E
Business Model B2B, Platform, B2C
Revenue Model Subscription, Transaction Fee, Service Fee
Social

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About STORES, Inc.

STORES, Inc., founded in 2012, operates at the intersection of Finance and Marketing industries, with its headquarters in Japan. The company is built on the unique vision of driving an economy motivated by passion and enjoyment, as reflected in its slogan, "Just for Fun."

The genesis of STORES, Inc. lies in the strategic merger of two innovative companies, Koiney and Stores.jp, aimed at supporting the evolution of an enjoyment-driven economy. The predicted growth in e-commerce adoption to 20% by 2025 presents a significant opportunity, particularly for small businesses and individuals, to thrive through value creation inspired by joy.

The company's growth narrative is robust, reflecting in its last substantial funding, a $66.00M Series E investment on 04 August 2020. This round saw participation from prominent investors including Bain Capital Ventures, YJ Capital, Anatole Investment, WiL (World Innovation Lab), PayPal Ventures, and Goldman Sachs Investment Partners. This indicates strong confidence in STORES, Inc.'s potential to scale.

Business keywords: Digital Commerce, E-commerce Development, Passion-driven Economy, Retail Technology, Online Selling Platforms, SME Support, Integrated Commerce Solutions, Entrepreneurial Growth, Innovative Commerce, Digital Transformation, Small Business Empowerment, Cultural Commerce Innovations, Social Commerce, Local Business Enablement, Product Listing Services

Services & Products

STORES Netshop
STORES Payment
STORES Reservation
STORES Loyalty
STORES Data Analysis
STORES Business Post-Payment

Target Customers

Small Teams Individual Entrepreneurs Female Engineers Retail Business Owners Online Merchants

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series E $66.00M 6
Bain Capital Ventures, YJ Capital +4
04 Aug 2020
Series D Undisclosed 1
WiL (World Innovation Lab)
28 Jun 2018
Venture Round ¥300.00M 3
Mitsubishi UFJ Capital, Japan Policy Finance +1
09 Aug 2017
Venture Round ¥800.00M -
06 Feb 2017
Seed Round ¥800.00M -
28 Oct 2013
Seed Round ¥500.02M -
30 Aug 2013

STORES, Inc. Alternatives & Competitors

STORES, Inc. vs
Kin + Carta
Kin + Carta United Kingdom

Kin + Carta joins Valtech - The experience innovation company

Post-IPO Equity
1596 employees
Cloud Infrastructure, Computing
STORES, Inc. vs

Market Place for Mobile Payment Solutions with the aim of Promoting Interoperability

25 employees
Finance, Financial Services

FAQ About STORES, Inc.

Just for Fun. こだわりや情熱、楽しみに駆動される経済をつくる
STORES, Inc. was founded in 2012.
STORES, Inc. is headquartered in Japan.
STORES, Inc. operates in Finance and Marketing. Its work centres on Digital Commerce, E-commerce Development, Passion-driven Economy and Retail Technology. Its customers include Small Teams, Individual Entrepreneurs and Female Engineers.
STORES, Inc. has a B2B, Platform and B2C business model. Its revenue comes from Subscription, Transaction Fee and Service Fee.
STORES, Inc. has approximately 77 employees.
STORES, Inc. has completed 6 funding rounds, raising a total of $2.47B. The latest funding stage is Series E.
STORES, Inc. offers: STORES Netshop, STORES Payment, STORES Reservation, STORES Loyalty, STORES Data Analysis, STORES Business Post-Payment.
Top alternatives and competitors to STORES, Inc. include Kin + Carta, Digital PayGo. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
STORES, Inc. and Kin + Carta are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for STORES, Inc., https://bouncewatch.com/company/hey-inc, updated 20 March 2026. When citing, please name BounceWatch and link this page.

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