Berlin, Germany
HOLY, founded in 2020 and headquartered in Germany, is making waves in the beverage industry with its compelling slogan: The Soft Drink Revolution 💥. This startup is strategically positioned in the E-Commerce, Food and Beverage, and Manufacturing sectors, aiming to transform traditional soft drink consumption by merging taste with health benefits.
The innovative approach includes HOLY Energy® and HOLY Iced Tea®, offered as powder-based drinks with a direct-to-consumer model. Since its inception from a modest living room setup in April 2021, the company has expanded to a robust team of over 70 and reached over 1 million customers.
Recent financial growth is marked by a €10.50M Series A investment completed on 24 August 2023. The funding round was led by prominent investors including Left Lane Capital, FoodLabs, Simon Capital, and V3 ventures, accompanied by individual investors like Bela Seebach, Noel Bollmann, OMR, and Benjamin Kremer. With strong backing, HOLY sets its sights on further disrupting the beverage landscape.
