HomeRoots logo — Reshaping the future of wholesale.

HomeRoots

Reshaping the future of wholesale.

Founded 2014 United States Fairfield, United States 27 employees Series A

General Information

Company Name HomeRoots
Founded Year 2014
Location United States Fairfield, United States
Employees 27
Funding Stage Series A
Social

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About HomeRoots

HomeRoots, founded in 2014, is positioned as a transformative leader in the B2B space focusing on furniture and lighting products. With the slogan "Reshaping the future of wholesale," the company aims to revolutionize the way businesses procure and leverage furnishings for their clients.

The core offering from HomeRoots is a dynamic e-catalog and logistics platform. This enables architects, designers, and retailers not only to manage costs more effectively but also to scale their operations and enhance sales through tailored logistics solutions and a unique shopping experience. This platform serves as an essential entry point for new furnishing products venturing into the US market.

The recent funding round, a Late VC investment received on 01 January 2023, involved investors like Westchester Angels and MetroCap Partners. This infusion of capital highlights investor confidence and will likely further fortify HomeRoots' position as a market leader.

Business keywords: B2B Sales, Furniture Wholesaler, Lighting Products, E-commerce Platform, Logistics Services, Technical Solutions, Interior Design, Retail Support, Cost Efficiency, Catalog Curation, US Market Entry, Shopping Experience, Decor Solutions

Services & Products

Providing wholesale rates for home products
Dropshipping solutions
Fast and reliable product fulfillment
Business pricing and flexible payment terms
Comprehensive product catalog

Target Customers

Retailers seeking wholesale home products Businesses looking for dropshipping solutions Interior designers and commercial decorators E-commerce platforms Home and garden retailers

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Late VC Undisclosed 2
Westchester Angels, MetroCap Partners
01 Jan 2023

HomeRoots Alternatives & Competitors

HomeRoots vs
Universal Furniture
Universal Furniture United States

Furnishings for how you live today, including Coastal Living Outdoor, Coastal Living Home, and Miran...

181 employees
E-Commerce, Manufacturing
HomeRoots vs
ASWO
ASWO Germany

Excellence in After-Sales Services

254 employees
Consumer Electronics, IT

FAQ About HomeRoots

Reshaping the future of wholesale.
HomeRoots was founded in 2014.
HomeRoots is headquartered in Fairfield, United States.
HomeRoots has approximately 27 employees.
HomeRoots has completed 1 funding round. The latest funding stage is Series A.
HomeRoots offers: Providing wholesale rates for home products, Dropshipping solutions, Fast and reliable product fulfillment, Business pricing and flexible payment terms, Comprehensive product catalog.
Top alternatives and competitors to HomeRoots include Universal Furniture, ASWO. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
HomeRoots and Universal Furniture are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for HomeRoots, https://bouncewatch.com/company/homeroots, updated 10 December 2025. When citing, please name BounceWatch and link this page.

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