HONEST CATCH, headquartered in Germany, is a dynamic seafood brand that has established itself as a leading player in the sustainable seafood industry. Founded in 2012, the company boasts a diverse portfolio of over 300 high-quality seafood products, catering to both B2B and B2C markets in the prominent DACH-region.
Positioned as a champion of sustainability and transparency in the seafood supply chain, HONEST CATCH leverages exclusive partnerships with top-tier global suppliers, ensuring the delivery of unique and recognized brands to European consumers. Their strategy includes a robust B2B platform serving Retail and HoReCa sectors, complemented by a user-friendly B2C e-commerce presence.
The company has garnered significant industry recognition, winning the 2017 Bavarian Start-up Prize, the 2017 Food Invention award, and the 2017 Regional Star. Originally known as Crusta Nova, the brand underwent a strategic rebranding in 2023 to further cement its market position.