Hopi, founded in 2015 by Boyner’s BNR Teknoloji A.Ş., has evolved from a loyalty program into Türkiye's foremost "customer tech" company, distinguishing itself with 18 million users and a comprehensive suite of marketing, finance, and advertising technologies. By utilizing big data analytics, Hopi offers customized shopping solutions across 30 industries, reinforcing user engagement through its Paracik Points rewards program.
With the Hopipay Card, enabled by Param, and the Ready-to-Spend Limit feature via Kredim, Hopi provides flexible payment solutions, including a Buy Now, Pay Later model. This benefits users and merchants alike, fostering growth through seamless transactions and innovative campaigns.
In its latest investment round on 01 April 2023, Hopi received a Late VC investment from Param, affirming its status as a crucial player in the market. It stands out as Türkiye’s leading BNPL solution.