HowGood logo — The largest dataset on product sustainability in the world.

HowGood

The largest dataset on product sustainability in the world.

Founded 2007 United States United States 48 employees Series B Total: $25.17M

General Information

Company Name HowGood
Founded Year 2007
Location United States United States
Employees 48
Funding Stage Series B
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Tiered Pricing, Usage Based
Social

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About HowGood

HowGood, founded in 2007, is at the forefront of providing critical insights into product sustainability through its independent research and SaaS data platform. With the world's largest database on food product sustainability, boasting over 90,000 on-farm emissions factors, HowGood equips brands, retailers, suppliers, and restaurants with the tools to effectively measure, manage, and communicate their environmental and social impacts.

Headquartered in the United States, HowGood has solidified its position as a vital player in the sustainability sector. The company's commitment to transparency and impactful change has attracted significant interest from investors. The most recent investment round, a $12.50M Series B secured on May 18, 2022, underscores investor confidence, with backing from FirstMark, Contour Ventures, and Titan Grove.

For investors looking to capitalize on the growing importance of sustainability within the food industry, HowGood presents a compelling opportunity with its unparalleled database and industry impact.

Business keywords: Product Sustainability, SaaS Data Platform, Food Ingredients, Environmental Impact, Social Impact, Greenhouse Gas Emissions, Animal Welfare, Labor Risk, Sourcing, Sustainable Manufacturing, Merchandising, Sustainable Marketing, Regenerative Agriculture, Carbon Labeling, Sustainability Ratings

Services & Products

Product Carbon Footprinting
Carbon Accounting
Sustainability Reporting
Supplier Engagement
Decarbonization Advisory

Target Customers

Food Brands Retailers Food Service Providers Ingredient Suppliers Sustainability Professionals

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $12.50M 3
FirstMark, Contour Ventures +1
18 May 2022
Series A $6.00M 4
FirstMark, Contour Ventures +2
23 Feb 2021
Series A $4.20M 3
FirstMark, Great Oaks +1
22 Feb 2017
Seed Round $2.00M -
17 Sep 2014
Seed $470.00K -
01 Feb 2012
Grant Undisclosed -
01 Jan 2009

HowGood Alternatives & Competitors

View All Alternatives
HowGood vs
Omeat
Omeat United States

Meat made better in every way

Series A
20 employees
Biotechnology, Food and Beverage
HowGood vs
Kabaun
Kabaun France

Empowering companies to take control of their carbon emissions with our API-first Carbon Management...

Grant
12 employees
Analytics, IT
HowGood vs

Biogas on Farms: The Solutions for Healthier, sustainable future

Non Equity Assistance
4 employees
Energy, Renewable Energy

FAQ About HowGood

The largest dataset on product sustainability in the world.
HowGood was founded in 2007.
HowGood is headquartered in United States.
HowGood has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.
HowGood has approximately 48 employees.
HowGood has completed 6 funding rounds, raising a total of $25.17M. The latest funding stage is Series B.
HowGood offers: Product Carbon Footprinting, Carbon Accounting, Sustainability Reporting, Supplier Engagement, Decarbonization Advisory.
Top alternatives and competitors to HowGood include Omeat, Kabaun, Obeo Biogas, GoNina, aiESG, Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
HowGood and Omeat are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for HowGood, https://bouncewatch.com/company/howgood, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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