Huel

Huel, founded in 2015, is redefining the Food and Beverage and Nutrition industries with its innovative approach to nutritionally complete food. The company operates from its headquarters in the United Kingdom and has successfully sold over 400 million meals in more than 150 countries, emphasizing their global reach and scalability.

Huel's offerings are attractive due to their convenience, affordability, and minimal ecological footprint, promising all essential nutrients in a single meal. This appeal spans a diverse clientele, from busy parents to athletes and office workers, highlighting a broad market potential.

Notably, the company has cultivated a robust online community, fostering customer engagement and feedback, which fuels continuous product improvements. This community-centric approach is a valuable asset that enhances customer loyalty and brand growth.

The company's potential caught the attention of Danone Manifesto Ventures, which led a substantial €1.00B acquisition investment on 01 March 2026, underscoring confidence in Huel's strategic direction and market opportunity.