Humans Not Robots, founded in 2021, is a promising remote-first startup headquartered in York, United Kingdom. They have embarked on a mission to develop a groundbreaking analytics and observability platform aimed at revolutionizing the media supply chain. Their unique approach focuses on sustainability, aspiring to deliver cleaner, cheaper, and faster online video solutions over the next decade.
Positioned at the convergence of several dynamic industries—namely Creator Economy, Entertainment, Information Technology, Media, and Streaming—this startup is poised to address a critical environmental challenge facing the digital landscape. Their ethos, "Bringing sustainability to the media supply chain. For the benefit of business, people and the planet," underpins their forward-thinking strategy.
In April 2023, Humans Not Robots secured a £180K Seed investment, validating their potential and providing the capital needed to accelerate their product development. This funding boost marks a key milestone as they progress toward minimizing the environmental footprint of digital media consumption worldwide.