Turkey
idefix, with its slogan "Alışılmadık Alışveriş", is a pioneering e-commerce platform headquartered in Turkey. Established in 1996, it began as the nation's first online book retailer. Over the years, it has transformed into a comprehensive marketplace as of June 2023.
Today, idefix offers an extensive range of products across numerous categories including electronics, fashion, baby care, cosmetics, groceries, pet supplies, home and living, sports, outdoor, and DIY. This diversification is part of its strategic growth towards becoming "Türkiye'nin Pazaryeri", effectively broadening its customer reach by providing millions of product choices at competitive prices.
The company's priority is to enhance and simplify the shopping experience, continuously expanding its network of sellers. Notably, idefix has yet to secure its last investment, presenting a potential opportunity for investors looking to enter the expanding Turkish e-commerce market.
