Frits is a company based in Amsterdam, The Netherlands, that provides financial services primarily focused on mortgage advice. It aims to assist a diverse range of customers, including starters, experienced homeowners, freelancers, expats, and those going through a divorce.
Founded in 2015, Frits specializes in services like mortgage advice, calculation tools, and bid insurance. The company's operations are characterized by a blend of human and technological collaboration, emphasizing financial transparency and a user-friendly interface. Frits operates on a B2C platform model with a freemium approach and generates revenue through consulting fees and commissions. The business also supports a freemium revenue structure, allowing for flexible customer engagement.