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INCRMNTAL logo — The Future of Measurement

INCRMNTAL

The Future of Measurement

Founded 2020 Israel Israel 27 employees Seed Total: $5.50M AI, Advertising +4

General Information

Company Name INCRMNTAL
Founded Year 2020
Location Israel Israel
Employees 27
Industries AI, Advertising, Mobile +3
Funding Stage Seed
Social

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About INCRMNTAL

INCRMNTAL, with the slogan "The Future of Measurement," is on a mission to revolutionize marketing measurement. Founded in 2020 by industry veterans Maor Sadra and Moti Tal, the Israeli-based startup has recently secured a significant $4.10M Seed Round investment on 25 July 2022 from notable investors including Play Ventures, Eric Seufert, and Heracles Capital. INCRMNTAL's AI incrementality measurement platform distinguishes itself by enabling advertisers to measure the true incremental value of any activity impacting their marketing KPIs without relying on user-level data. This privacy-centric approach not only respects user data but also allows for continuous measurement without the need to pause campaigns or run experiments. Catering to marketers across various industries who run both online and offline campaigns, the platform aims to provide insights into the real effectiveness of advertising budgets. Its notable customer base includes names such as Hopper, eToro, Binance, Autoscout24, Huuuge Games, SEGA, among others. By leveraging causality and AI, INCRMNTAL seeks to address the evolving needs of measurement in an increasingly privacy-conscious and data-driven marketing landscape. For more information, interested parties can visit incrmntal.com.

Business keywords: incrementality measurement, advertising technology, privacy-centric platform, marketing analytics, causality software, advertising effectiveness, advertising budget, marketing KPIs, self-service platform, data privacy, advertising measurement, marketing technology, customer insight, digital advertising

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $4.10M 3
Play Ventures
Play Ventures, Eric Seufert +1
25 Jul 2022
Pre Seed Round $1.40M 3
toDay Ventures
toDay Ventures, Eric Seufert +1
05 Oct 2020

INCRMNTAL Alternatives & Competitors

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FAQ About INCRMNTAL

The Future of Measurement
INCRMNTAL was founded in 2020.
INCRMNTAL is headquartered in Israel.
INCRMNTAL operates in AI, Advertising, Mobile, SaaS, Marketing and Machine Learning. Its work centres on incrementality measurement, advertising technology, privacy-centric platform and marketing analytics.
INCRMNTAL has approximately 27 employees.
INCRMNTAL has completed 2 funding rounds, raising a total of $5.50M. The latest funding stage is Seed.
Top alternatives and competitors to INCRMNTAL include Tamburin, Airbridge, Lifesight, Meetrics - part of DoubleVerify, iSpot.tv. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
INCRMNTAL and Tamburin are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for INCRMNTAL, https://bouncewatch.com/company/incrmntal, updated 29 December 2024. When citing, please name BounceWatch and link this page.

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