Influenster logo — Product review site

Influenster

Product review site

Founded 2010 United States New York, United States 132 employees Acquired Total: $8.00M Advertising, Creator Economy +2

General Information

Company Name Influenster
Founded Year 2010
Location United States New York, United States
Employees 132
Industries Advertising, Creator Economy, Social Media +1
Funding Stage Acquired
Business Model B2B2C, Marketplace, Platform
Revenue Model Advertising, Licensing, Data Monetization
Social

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About Influenster

Influenster, a pioneer in the social shopping experience domain, merges community engagement with commerce. Renowned for its slogan, "Product review site," it boasts an impressive library of over 38 million product reviews, which grows by one million each month. This content is generated by an active community of nearly six million members.

Founded in 2010 and headquartered in the United States, Influenster has carved a niche across industries like Advertising, Creator Economy, Social Media, and Marketing. It provides a platform where members read and write reviews, share multimedia content, and participate in discussions while earning rewards.

On the brand side, it offers partnerships to generate reviews and obtain consumer insights. Its strategic value was recognized with a significant acquisition investment by Bazaarvoice on 01 August 2019, underscoring Influenster's potential as a key player in enhancing brand conversion and engagement through authentic consumer feedback.

Business keywords: Social Shopping, Product Reviews, Peer-to-Peer Recommendations, Influencer Marketing, Digital Media, Content Licensing, Consumer Insights, Market Research, Product Sampling, Branded Content, Consumer Analytics, Social Content Creation, Review Analysis

Services & Products

Product Sampling
Consumer Reviews
Brand Promotion
Market Insights

Target Customers

Consumers seeking product discovery Brands wanting consumer feedback Influencers and Reviewers Retailers

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
Bazaarvoice
01 Aug 2019
Series A $8.00M 2
Rakuten, Ebates
01 Apr 2016

Influenster Alternatives & Competitors

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FAQ About Influenster

Product review site
Influenster was founded in 2010.
Influenster is headquartered in New York, United States.
Influenster operates in Advertising, Creator Economy, Social Media and Marketing. Its work centres on Social Shopping, Product Reviews, Peer-to-Peer Recommendations and Influencer Marketing. Its customers include Consumers seeking product discovery, Brands wanting consumer feedback and Influencers and Reviewers.
Influenster has a B2B2C, Marketplace and Platform business model. Its revenue comes from Advertising, Licensing and Data Monetization.
Influenster has approximately 132 employees.
Influenster has completed 2 funding rounds, raising a total of $8.00M. The latest funding stage is Acquired.
Influenster offers: Product Sampling, Consumer Reviews, Brand Promotion, Market Insights.
Top alternatives and competitors to Influenster include Marketing Management Inc., Adgager, Social Soup (Australia & NZ), Eleven Miles, Collab Asia, Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Influenster and Marketing Management Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Influenster, https://bouncewatch.com/company/influenster, updated 14 March 2026. When citing, please name BounceWatch and link this page.

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