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Instacart

Add life to cart πŸ›’

Founded 2012 United States San Francisco, United States 24625 employees Private Equity Total: $2.92B E-Commerce, Food and Beverage +1

General Information

Company Name Instacart
Founded Year 2012
Location United States San Francisco, United States
Employees 24625
Industries E-Commerce, Food and Beverage, Logistics and Delivery
Funding Stage Private Equity
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

In The News Sep 28, 2026

Featured on Thenextweb: Walmart’s CEO rules out personalised pricing, including by its AI assistant

About Instacart

Instacart, founded in 2012, is a pioneering force in the E-Commerce, Food and Beverage, and Logistics and Delivery sectors. Headquartered in the United States, the company stands out with its innovative approach to grocery shopping, transforming the landscape through technology. Partnering with over 1,500 retail banners, it empowers consumers across North America by facilitating seamless online shopping, delivery, and pickup services from over 85,000 stores.

Instacart's service model is enhanced by approximately 600,000 shoppers who work flexibly to fulfill customer orders, underpinning the brand's commitment to efficient service. The Instacart Platform provides retailers with a comprehensive suite of technology essentials, from fulfilling orders and digitizing stores to offering advertising solutions via Instacart Ads.

In November 2021, Instacart secured a venture round investment of $232.00M from investors like TeleSoft Partners, Cogito Capital, Entree Capital, and Unanimous Capital, reinforcing its growth trajectory and capacity for further innovation.

Business keywords: Grocery Technology, Online Shopping, Delivery Services, Pickup Services, E-commerce Solutions, Retail Partnerships, Enterprise Technology, Order Fulfillment, Digital Transformation, Advertising Services, Consumer Package Goods, Nutrition Security, Health Technology, Flexible Work Opportunities, On-demand Delivery

Services & Products

Grocery Delivery
Personal Shopping Assistance
Online Order Placement
Same-Day Delivery
Curbside Pickup

Target Customers

Individual Consumers Families Office and Business Clients Retail Shoppers Busy Professionals

Funding Rounds & Investors (18)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $232.00M 3
TeleSoft Partners, Cogito Capital Entree Capital +1
01 Nov 2021
Secondary Market Undisclosed 1
Manhattan Venture Partners (MVP)
05 Sep 2021
Venture Round $265.00M 6
D1 Capital Partners, Andreessen Horowitz/ a16z +4
02 Mar 2021
Private Equity Round $200.00M 2
D1 Capital Partners, Valiant Peregrine Fund
08 Oct 2020
Private Equity Round $100.00M 1
T. Rowe Price
03 Jul 2020
Venture Round $225.00M 3
D1 Capital Partners, DST Global +1
11 Jun 2020
Secondary Market Undisclosed 2
KG Investments, LLC, Employee Stock Option Fund
10 Sep 2019
Series F $271.00M 2
Coatue, Valiant Capital Partners
15 Nov 2018
Series F $600.00M 1
D1 Capital Partners
16 Oct 2018
Series E $150.00M 6
Kleiner Perkins, Coatue +4
05 Apr 2018

View All 18 Funding Rounds

Instacart Alternatives & Competitors

View All Alternatives
Instacart vs
MILKRUN
MILKRUN Australia

⏱️ 10,000+ items delivered in minutes πŸ€‘ Tons of weekly deals 🍏 Fresh or free guarantee πŸ‘‡ Get the...

Series A
106 employees
Food and Beverage, Logistics and Delivery
Instacart vs

Breadfast delivers all your bakeries, fruits, veggies, groceries and household essentials in minutes...

2582 employees
E-Commerce, Food Delivery
Instacart vs
Shipt
Shipt United States

Sparking connections through our culture of belonging.

Series B
6496 employees
E-Commerce, Food and Beverage

FAQ About Instacart

Add life to cart πŸ›’
Instacart was founded in 2012.
Instacart is headquartered in San Francisco, United States.
Instacart operates in E-Commerce, Food and Beverage and Logistics and Delivery. Its work centres on Grocery Technology, Online Shopping, Delivery Services and Pickup Services. Its customers include Individual Consumers, Families and Office and Business Clients.
Instacart has approximately 24625 employees.
Instacart has completed 18 funding rounds, raising a total of $2.92B. The latest funding stage is Private Equity.
Instacart offers: Grocery Delivery, Personal Shopping Assistance, Online Order Placement, Same-Day Delivery, Curbside Pickup.
Top alternatives and competitors to Instacart include MILKRUN, Breadfast, Shipt, Rosie by Instacart, Weee!. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Instacart and MILKRUN are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Instacart, https://bouncewatch.com/company/instacart, updated 9 May 2026. When citing, please name BounceWatch and link this page.

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