The Netherlands
Van Herpen's philosophy encompasses fashion as a form of art closely intertwined with identity, desire, and cultural context. She challenges the notion that fashion is purely functional or commercially driven, emphasizing that it can hold timeless artistic value. The company's approach to fashion as an artistic expression highlights its commitment to creating pieces that transcend mere consumption.
The uniqueness of Iris van Herpen's designs lies in their demand for distinct material treatments and the creation of entirely new materials. This need has led to a preference for interdisciplinary research and collaborations with artists and scientists. Van Herpen's vision goes beyond the conventional "form follows function" principle, aiming to transform and complement the body and its emotions through form, structure, and materials. The incorporation of movement into the design process underscores the brand's dedication to creating dynamic and emotionally impactful pieces.
