IYK*

IYK, launched in 2021, is pioneering the integration of NFC technology to bridge the physical and digital realms. Their slogan, "Bridging the physical and digital worlds ✶," succinctly captures their mission. The company develops tools that enable brands and creators to offer innovative experiences by verifying physical items and real-life events.

This U.S.-based startup operates within the intersections of multiple industries, including Blockchain, Fashion, Web3, and Marketing. Their unique approach resonates well in today’s increasingly digital landscape, making them an attractive prospect for investors.

In August 2023, IYK successfully secured a $16.80 million seed investment. The investment round featured prominent investors such as Collab Currency, 1kx, a16z crypto, Lattice Capital, Palm Tree Crew Investments, Synergis Capital, and Coop Records. Their backing signals strong confidence in IYK's capacity to innovate and scale within its niche.