JAPONESQUE, founded in 1984 and headquartered in the United States, is a stalwart in the Wellness Beauty industry. Over the years, it has transitioned from a niche color cosmetics brand into a multifaceted enterprise with a portfolio that includes JAPONESQUE, The Original MakeUp Eraser, and Barefoot Scientist. These brands underscore its mission to make high-caliber beauty tools and advice accessible to the public, drawing expertise from makeup artists, estheticians, dermatologists, and other beauty professionals.
Recognized for innovations such as the #1 fastest growing beauty tool brand and the #1 sustainable makeup remover, JAPONESQUE continues to set trends in personal grooming and wellness footcare. The company received a Private Equity Round investment on 27 September 2020, backed by Graycliff Partners LP, reflecting investor confidence in its sustainable growth trajectory.