Jinx logo — For happier, healthier pets.

Jinx

For happier, healthier pets.

Founded 2019 United States Los Angeles, United States 78 employees Series B Total: $51.45M Consumer Goods, E-Commerce +2

General Information

Company Name Jinx
Founded Year 2019
Location United States Los Angeles, United States
Employees 78
Industries Consumer Goods, E-Commerce, Health and Wellness +1
Funding Stage Series B
Business Model D2C, E Commerce, B2B2C
Revenue Model Product Sales, Subscription
Social

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About Jinx

Jinx, founded in 2019, is a dynamic player in the Consumer Goods, E-Commerce, Health and Wellness, and Nutrition sectors, with its headquarters in the United States. The company has positioned itself as a modern pet wellness entity dedicated to revolutionizing pet nutrition standards.

With the slogan "For happier, healthier pets.", Jinx offers a wide variety of premium pet food products, including dry and wet food, treats, and toppers. These products are crafted with clean, wholesome ingredients, intentionally excluding common fillers like corn, wheat, or soy.

Jinx has achieved national distribution through prominent platforms such as Walmart, Chewy, and Amazon, signaling strong market penetration. The company recently garnered a substantial $17.85M Series B investment on 01 August 2023 from notable investors including AF Ventures, Align Ventures, Range Group, The Merchant Club, and Era Ventures. As such, it is well-positioned for further growth and market disruption.

Business keywords: Pet Wellness, Pet Nutrition, Premium Pet Food, Dog Food, Clean Ingredients, Pet Treats, Pet Food Toppers, Online Pet Retail, Direct-to-Consumer, Animal Protein, Plant Protein, Nutritional Health, Community Building, Category Disruption

Services & Products

Premium Dog and Cat Food
Dry and Wet Pet Food
Pet Treats
Meal Toppers
Subscription and Delivery Services

Target Customers

Pet Owners Dog and Cat Parents Health-Conscious Pet Consumers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $17.85M 5
AF Ventures, Align Ventures +3
01 Aug 2023
Series A $28.00M 4
The Merchant Club, Michael Ovitz +2
01 Nov 2021
Seed $5.60M 1
Initialized Capital
01 Nov 2019
Seed Undisclosed -
01 Apr 2019

Jinx Alternatives & Competitors

View All Alternatives
Jinx vs
Maev
Maev United States

Radically obsessed with improving your dog’s life. The only fresh, ready-to-eat, human-grade raw foo...

Series A
43 employees
Consumer Goods, E-Commerce
Jinx vs
Spot & Tango
Spot & Tango United States

We make food your dog would buy.

Series B
102 employees
Consumer Goods, E-Commerce
Jinx vs

Intelligent Food for Dogs

Venture round
19 employees
Consumer Goods, Nutrition

FAQ About Jinx

For happier, healthier pets.
Jinx was founded in 2019.
Jinx is headquartered in Los Angeles, United States.
Jinx operates in Consumer Goods, E-Commerce, Health and Wellness and Nutrition. Its work centres on Pet Wellness, Pet Nutrition, Premium Pet Food and Dog Food. Its customers include Pet Owners, Dog and Cat Parents and Health-Conscious Pet Consumers.
Jinx has a D2C, E Commerce and B2B2C business model. Its revenue comes from Product Sales and Subscription.
Jinx has approximately 78 employees.
Jinx has completed 4 funding rounds, raising a total of $51.45M. The latest funding stage is Series B.
Jinx offers: Premium Dog and Cat Food, Dry and Wet Pet Food, Pet Treats, Meal Toppers, Subscription and Delivery Services.
Top alternatives and competitors to Jinx include Maev, Spot & Tango, Pets Table, Midwestern Pet Foods, Grubbly Farms. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Jinx and Maev are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Jinx, https://bouncewatch.com/company/jinx, updated 12 April 2026. When citing, please name BounceWatch and link this page.

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