Joolz logo β€” We make premium strollers for the messiest situations, so yo...

Joolz

We make premium strollers for the messiest situations, so you're always prepared for the unprepared. 🎒

Founded 2005 The Netherlands The Netherlands 123 employees Private Equity E-Commerce, Manufacturing +2

General Information

Company Name Joolz
Founded Year 2005
Location The Netherlands The Netherlands
Employees 123
Industries E-Commerce, Manufacturing, Retail +1
Funding Stage Private Equity
Business Model D2C, E Commerce, B2C
Revenue Model Product Sales, One Time Purchase, Tiered Pricing
Social

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About Joolz

Joolz, founded in 2005, is a premium stroller manufacturer headquartered in The Netherlands. The company has positioned itself within the E-Commerce, Manufacturing, Retail, and Lifestyle industries. Its catchy slogan, "We make premium strollers for the messiest situations, so you're always prepared for the unprepared," encapsulates its mission to prepare parents for the unpredictable nature of parenthood.

Focusing on comfort, ease of use, and durability, Joolz designs stylish strollers that promise to withstand life's chaotic moments. The company last received a Private Equity Round investment on 28 April 2016 from GIMV, which suggests that its financial growth was strong enough to attract seasoned investors.

With a longstanding presence in the market, Joolz has established a respectable brand rooted in offering tangible value to its consumer base, an appealing proposition for investors looking to tap into the robust parental goods market.

Business keywords: premium strollers, ergonomic design, sustainable lifestyle, reusable packaging, award-winning products, modern brand culture, comfort and usability, child-parent accommodation, durable design, messy situations, Joolz Birth Forest, sustainability partnerships

Services & Products

Stroller Manufacturing
Baby Products Retail
Product Customization
Warranty Services

Target Customers

Parents Families with multiple children Eco-conscious consumers

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round Undisclosed 1
GIMV
28 Apr 2016

Joolz Alternatives & Competitors

View All Alternatives
Joolz vs
Mumzworld.com
Mumzworld.com United Arab Emirates

With you Every Step

Acquired
427 employees
E-Commerce, Marketplaces
Joolz vs
MAM Baby
MAM Baby Austria

Our passion is to understand and answer babies' and parents' needs so that they can focus on the joy...

183 employees
Consumer Goods, E-Commerce
Joolz vs

Nellie’s strives to make planet friendly, simple, and honest products for the whole home.

23 employees
Consumer Goods, E-Commerce

FAQ About Joolz

We make premium strollers for the messiest situations, so you're always prepared for the unprepared. 🎒
Joolz was founded in 2005.
Joolz is headquartered in The Netherlands.
Joolz operates in E-Commerce, Manufacturing, Retail and Lifestyle. Its work centres on premium strollers, ergonomic design, sustainable lifestyle and reusable packaging. Its customers include Parents, Families with multiple children and Eco-conscious consumers.
Joolz has a D2C, E Commerce and B2C business model. Its revenue comes from Product Sales, One Time Purchase and Tiered Pricing.
Joolz has approximately 123 employees.
Joolz has completed 1 funding round. The latest funding stage is Private Equity.
Joolz offers: Stroller Manufacturing, Baby Products Retail, Product Customization, Warranty Services.
Top alternatives and competitors to Joolz include Mumzworld.com, MAM Baby, Nellie's Clean, PT Frisian Flag Indonesia, LUXE Bidet. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Joolz and Mumzworld.com are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Joolz, https://bouncewatch.com/company/joolz, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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