JustPlay, based in Berlin, is a mobile entertainment company focused on creating engaging experiences for gamers, game developers, ad agencies, gaming enthusiasts, and digital content creators. By offering a platform for players to discover and enjoy diverse gaming content, JustPlay aims to connect users with a dynamic entertainment landscape.
Founded in 2020, JustPlay specializes in game development, AdTech integration, rewards distribution, ecosystem management, and growth solutions. The company operates through a platform-based business model, catering to both B2B2C and B2B markets. Its revenue model is diversified across advertising, performance-based income, and data monetization, reflecting its multifaceted approach to mobile entertainment and player engagement.