Fairfield, United States
Keypoint Intelligence is a global leader in data and market intelligence for the digital imaging industry. The company provides test-based analytical information, competitive intelligence, and sales enablement for hardware, software, consumables, and document management. Their portfolio includes a range of SaaS tools and platforms, as well as independent research and data, making them the go-to source for industry insights.
Keypoint Intelligence supports Original Equipment Manufacturers, Independent Software Vendors, dealers, and leasing companies in the digital imaging industry. Their core platform, bliQ, offers sophisticated analytical testing capabilities, including field and laboratory test reports, product evaluations, and outsourced testing services. Additionally, the company is renowned for market research and strategic consulting in imaging, document solutions, production print, and digital media.
Founded in 2016 through the merger of Buyers Lab and InfoTrends, Keypoint Intelligence boasts over 60 years of experience. The two diamonds in their logo symbolize the two merged companies, with the overlapping vibrant orange spot signifying a 'Keypoint,' representing the deep insights they provide.
The company received a Private Equity Round investment on 14 December 2011 from SFW Capital Partners.
With its strong industry presence, deep expertise, and significant investment backing, Keypoint Intelligence is positioned for continued success within the IT and Marketing industries.
