KHRISJOY is a luxury outerwear brand based in Milan, Italy, specializing in contemporary luxury outerwear. Founded in 2017 by renowned stylist Marzia Bellotti and Maurizio Purificato, co-founder of luxury Milan-based multibrand store Antonia, the brand is characterized by bold, creative, and joyful designs.
In 2021, Alsara Investment Group, an international private investment company based in Switzerland and founded by Rachid Mohamed Rachid, acquired Khrisjoy. Rachid is also the chairman of Valentino and CEO of the brand’s parent company Mayhoola, which also owns Balmain. This acquisition signifies a strategic move for Khrisjoy within the fashion industry, aligning it with prestigious and established entities.
The company operates in the E-Commerce, Fashion, Retail, and Apparel industries, positioning itself as a notable player in the luxury outerwear market with strong ties to Italian craftsmanship and design.