KRUSH, founded in 2021 and headquartered in the United Kingdom, is carving out a niche in the Consumer Goods, Health Care, and Sustainability sectors. The company is gaining attention for its innovative approach to oral care, spearheaded by its flagship product, the "Toothpaste Tabs."
Touting the slogan "TOOTHPASTE REDEFINED. Waterless, Plastic Free & Refillable. Delivered straight to your door.", KRUSH targets the sustainability-conscious consumer by addressing the environmental concerns linked with traditional toothpaste tubes. The waterless, vegan, and palm oil-free tabs come with remineralising and whitening properties, notably enhanced with Spirulina, offering an environmentally friendly alternative without compromising on quality.
The company secured a £141.24K Pre Seed Round investment from SFC Capital in March 2023, demonstrating early investor confidence. As a startup aiming to disrupt the status quo, KRUSH is positioned for growth in both the eco-friendly and consumer wellness markets.