Kumasi Drinks presents an innovative beverage solution aimed at addressing food waste and supporting farmer incomes in the cocoa sector. Founded in 2021 and headquartered in The Netherlands, the company introduces the world to cocoa juice—a unique, fruity drink made from cocoa fruit pulp that is typically discarded during chocolate production. This aligns with their ethos: "Don't Waste It, Just Drink It!"
Kumasi Drinks capitalizes on a largely untapped segment within the Food and Beverage industry by producing this 100% natural product, directly investing in the Kumasi region of Ghana and potentially increasing local farmer income by up to 30%. The venture has captured investor attention, evident from a Seed Round completed on 24 August 2022 with backing from Unknown Group and Impact Tech Ventures.
This business model not only conserves resources but also offers a taste profile described as "strangely fruity," likened to an apple-lychee fusion, thus opening market potential in novel taste experiences.