LA MORENA® logo — Sazón y Tradición

LA MORENA®

Sazón y Tradición

Founded 1970 239 employees Consumer Goods, Food and Beverage +1

General Information

Company Name LA MORENA®
Founded Year 1970
Employees 239
Industries Consumer Goods, Food and Beverage, Manufacturing
Social

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About LA MORENA®

LA MORENA® is a company that started its operations officially on October 27, 1970 as Productos Alimenticios La Morena S.A., honoring the Virgin of Guadalupe, the patroness of Mexicans. Since September 8, 1970, the company has experienced continuous growth, driven by the strong values of respecting humanity, tradition, and religious attachment instilled by its founders. Presently, the company has 1,600 employees working in two production plants spanning approximately 43,000 square meters each in Rafael Lara Grajales, Puebla, and Huamantla, Tlaxcala. The team is dedicated to meeting customer expectations by delivering exquisite and traditional products. LA MORENA's commitment to "Quality and Tradition" is reflected in its products and philosophy. Over 50 years, the company has preserved the essence of Mexican cuisine through the handmade production of high-quality and traditional foods, maintaining the original recipes. As the company embarks on new projects, it aims to modernize its business strategies to tackle significant challenges such as entering new markets, restructuring administrative and social frameworks, implementing advanced IT methodologies, and creating simplified organizational schemes focused on product quality and competitiveness, in response to the era of globalization. Moreover, LA MORENA has a strong focus on social responsibility, contributing to various social and humanitarian initiatives, earning recognition from the community and the population at large. The company's dedication to maintaining the essence of Mexican cuisine while adapting to modern business paradigms makes it an intriguing prospect for potential investors in the Consumer Goods, Food and Beverage, and Manufacturing industries.

Taxonomy: Mexican food industry, Traditional recipes, Quality products, Cultural heritage preservation, Social responsibility, Global market expansion, Organizational growth, Humanitarian support, Employee welfare, Religious values, Community engagement

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FAQ About LA MORENA®

Sazón y Tradición
LA MORENA® was founded in 1970.
LA MORENA® operates in the following industries: Consumer Goods, Food and Beverage, Manufacturing.
LA MORENA® has approximately 239 employees.
Top alternatives and competitors to LA MORENA® include Pastisart, Jamonarium, Farmacia 4 Estaciones, smartable IoT, SLU, GRUPO ZUR. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
LA MORENA® and Pastisart are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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