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LESS & CO logo — Sustainable Consumer Brands Platform. Every sip supporting b...

LESS & CO

Sustainable Consumer Brands Platform. Every sip supporting both your needs and the planet's well-being. #CRUST #CROP

Founded 2019 Singapore Singapore 16 employees Seed Food and Beverage, Waste Solution

General Information

Company Name LESS & CO
Founded Year 2019
Location Singapore Singapore
Founders / Decision Makers
Team member
Employees 16
Industries Food and Beverage, Waste Solution
Funding Stage Seed
Business Model B2B, D2C, Platform
Revenue Model Product Sales, Service Fee
Social

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About LESS & CO

LESS & CO, founded in 2019 and headquartered in Singapore, is at the forefront of sustainable solutions in the Food and Beverage and Waste Solution industries. The company introduces a pioneering approach through its B2B Valorisation as a Service (VaaS) model, leveraging innovation to convert surplus food into high-quality, sustainable beverages.

LESS & CO's proprietary brands, #CRUST and #CROP, exemplify their mission. CRUST transforms unused bread and grains into alcoholic beers, while CROP utilizes fruit peels and pulp for non-alcoholic sodas. Their initiatives align with the slogan, "Every sip supporting both your needs and the planet's well-being."

The company's last investment was a Seed Round on 01 November 2021, backed by notable investors like MITSUI SUMITOMO INSURANCE Venture Capital (MSIVC), Leave a Nest, ALES Global Japan, and Glocalink Singapore, underscoring investor confidence in their sustainable business model.

Business keywords: sustainable beverages, food waste reduction, valorisation as a service, circular food movement, premium-quality beverages, B2B collaboration, alcoholic beers, non-alcoholic sodas, bread beer, beer from surplus, fruit loss utilization, eco-friendly brands, sustainability-focused platform, F&B partnerships, innovation in food technology

Services & Products

Upcycling surplus food into beverages
Producing eco-friendly beers and beverages

Target Customers

Environmentally conscious consumers Food and beverage enthusiasts Sustainable lifestyle advocates

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 4
MITSUI SUMITOMO INSURANCE Venture Capital (MSIVC)
MITSUI SUMITOMO INSURANCE Venture Capital (MSIVC), Leave a Nest +2
01 Nov 2021

LESS & CO Alternatives & Competitors

LESS & CO vs
GoodMeal
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Seed
15 employees
Food and Beverage, Sustainability

FAQ About LESS & CO

Sustainable Consumer Brands Platform. Every sip supporting both your needs and the planet's well-being. #CRUST #CROP
LESS & CO was founded in 2019.
LESS & CO is headquartered in Singapore.
LESS & CO operates in Food and Beverage and Waste Solution. Its work centres on sustainable beverages, food waste reduction, valorisation as a service and circular food movement. Its customers include Environmentally conscious consumers, Food and beverage enthusiasts and Sustainable lifestyle advocates.
LESS & CO has a B2B, D2C and Platform business model. Its revenue comes from Product Sales and Service Fee.
LESS & CO has approximately 16 employees.
LESS & CO has completed 1 funding round. The latest funding stage is Seed.
LESS & CO offers: Upcycling surplus food into beverages, Producing eco-friendly beers and beverages.
Top alternatives and competitors to LESS & CO include GoodMeal. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
LESS & CO and GoodMeal are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for LESS & CO, https://bouncewatch.com/company/less-co, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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