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Longaberger logo — Baskets made in America, Memories made at home

Longaberger

Baskets made in America, Memories made at home

Founded 1973 United States New York, United States 935 employees Consumer Goods, Manufacturing +2

General Information

Company Name Longaberger
Founded Year 1973
Location United States New York, United States
Employees 935
Industries Consumer Goods, Manufacturing, Real Estate +1
Social

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About Longaberger

Longaberger, an American home and collectibles brand, has a rich history dating back to 1973 when it was founded by Dave Longaberger. Known for artisanal handcrafted and home décor products, the brand's slogan "Baskets made in America, Memories made at home" embodies its commitment to family, community, and opportunity. In 2019, Xcel Brands, under the leadership of CEO Robert D’Loren, acquired Longaberger and re-launched the brand on Longaberger.com and QVC. With a focus on reimagining the brand, Xcel aims to transform Longaberger into the most engaged social commerce community. They have adopted a digital-first approach, transitioning the traditional multi-level platform into a state-of-the-art peer-to-peer social commerce community with the Longaberger Home & Life Stylist Program. The brand offers a wide array of home décor and lifestyle products, including baskets, kitchenware, storage, ceramics, furniture, gourmet foods, and wine. Moreover, Longaberger plans to introduce new launches and artisan partnerships in pottery, jewelry, apparel, essential oils, and more. The company's headquarters is in the United States. Longaberger's acquisition by Xcel Brands opens up opportunities for expansion and innovation in the ever-growing home and lifestyle market, positioning it as an intriguing prospect for potential investors seeking to capitalize on the brand's heritage and the shift towards digital social commerce.

Business keywords: American-made products, Home décor, Handcrafted items, Artisanal products, Social commerce community, Peer-to-peer platform, Lifestyle products, Kitchenware, Storage solutions, Ceramics, Furniture, Gourmet foods, Wine, Pottery, Artisan partnerships

No funding data available for Longaberger yet.

Longaberger Alternatives & Competitors

Longaberger vs
Artisan Hardware
Artisan Hardware United States

Crafting your vision with personalized precision, bringing a local touch to online shopping with qua...

8 employees
Manufacturing, Construction

FAQ About Longaberger

Baskets made in America, Memories made at home
Longaberger was founded in 1973.
Longaberger is headquartered in New York, United States.
Longaberger operates in Consumer Goods, Manufacturing, Real Estate and Lifestyle. Its work centres on American-made products, Home décor, Handcrafted items and Artisanal products.
Longaberger has approximately 935 employees.
Top alternatives and competitors to Longaberger include Artisan Hardware. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Longaberger and Artisan Hardware are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Longaberger, https://bouncewatch.com/company/longaberger, updated 31 December 2024. When citing, please name BounceWatch and link this page.

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