Lucra, founded in 2022, is a promising startup based in the United Kingdom that operates within the Finance, Financial Services, Fintech, Legal Tech, and Payments industries. The company is on a mission to safeguard transactions against APP fraud, an area often neglected by traditional fraud prevention solutions.
Unlike its competitors, which focus on customer screening, Lucra revolutionizes anti-fraud measures by targeting payment counterparties. The company's innovative verification process accesses real-time, previously unavailable data on payment recipients, allowing it to profile account activity and detect APP fraud indicators with unprecedented accuracy. This proactive approach enables tailored interventions, effectively preventing fraud before transactions are completed.
Investors have already shown confidence in Lucra, demonstrated by a recent £102.00K Pre Seed Round investment on 31 March 2023. This early-stage backing underscores the potential investors see in Lucra’s unique approach to combating payment fraud.