Bengaluru, India
Mabel positions itself as a One-Stop Platform for all Jewellery Shopping, rooted in its fresh foundation of 2022. Based in India, the company specializes in contemporary and modern 925 Silver Jewelry that carries the important distinction of being BIS Hallmarked.
Mabel's strategic approach includes direct-to-consumer sales through its own Website & App, while also leveraging notable retail channels such as Amazon, Myntra, Nykaa, Flipkart, and Tata Cliq. Such widespread presence amplifies its market penetration within the Accessories industry.
In terms of financial traction, Mabel secured a notable $1.50M Seed Round investment on 08 December 2022. The investment came from reputable investors including Incubate Fund India, Sauce.vc, and Whiteboard Capital. This backing not only underscores confidence in Mabel's potential but also provides the capital for scaling operations and enhancing brand visibility.
