MAGIC AI logo — The world’s first AI personal trainer in a beautiful wall mi...

MAGIC AI

The world’s first AI personal trainer in a beautiful wall mirror.

Founded 2021 United Kingdom London, United Kingdom 52 employees Unknown Total: $8.80M E-Commerce, Retail +1

General Information

Company Name MAGIC AI
Founded Year 2021
Location United Kingdom London, United Kingdom +1
Employees 52
Industries E-Commerce, Retail, Sports
Funding Stage Unknown

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

New Partnership Aug 25, 2026

MAGIC AI announced a new retail distribution partnership with Currys plc, rolling out their Fitness Mirror to 37 locations across the UK.

AI Insight

Bounce Watch AI
1 week ago

MAGIC AI is rapidly scaling, evidenced by impressive financial performance, including $19.5M in TTM gross revenue and high revenue per employee, outperforming major tech giants in efficiency. The company has strategically expanded its market reach through major retail distribution partnerships with Currys and John Lewis in the UK, alongside a crucial product launch into the US market. This rapid commercial rollout, coupled with the prestigious King's Award for Enterprise, highlights a strong trajectory towards global reach and market leadership.

Signal Types
Traction Expansion Partnership Recognition Product Launch
Strategic Labels
Market Expansion Retail Partnerships International Growth
Next Move: Fundraising
·
Impact: 9/10
·
Ideal For: Growth VCs - Consumer Hardware & AI Fitness

About MAGIC AI

MAGIC AI, founded in 2021 and headquartered in the United Kingdom, is pioneering the integration of artificial intelligence with personal fitness through a unique offering: "The world’s first AI personal trainer in a beautiful wall mirror."

Utilizing cutting-edge computer vision, MAGIC delivers an unparalleled personalized workout experience directly in the home. The product leverages a hologram mirror to provide real-time exercise feedback, correcting form and counting reps using custom software. This tech-driven approach is augmented by patent-pending dumbbells and co-created content with elite athletes globally, offering affordable yet expert-level training akin to platforms like Masterclass.com in the arts space.

The company’s innovative vision has garnered recognition, securing positions in high-end retailers like Selfridges and being named Techround’s #1 IoT startup 2021. Backed by prominent venture capital investors—who are also stakeholders in unicorns such as Grover, Scalapay, and Onfido—and supported by industry giants from Spotify, Stripe, and Facebook, MAGIC AI holds promising potential for long-term growth in the E-Commerce, Retail, and Sports industries.

Taxonomy: AI Personal Trainer, Computer Vision, Home Fitness Technology, Connected Weights, 3D Camera Technology, Hologram Mirror, Form Correction Software, Hyper-Personalized Workout, Fitness Content Creation, Athlete Collaboration, Smart Home Gym Equipment, IoT Fitness Devices, Venture Capital Backed, Sports Tech Innovation, Virtual Training Platform

Services & Products

AI Fitness Mirror
Smart Adjustable Dumbbells
Fitness Program Subscription
Personalized Workout Plans
Progress Tracking & Analytics

Target Customers

Home Fitness Enthusiasts Busy Professionals Beginner Fitness Users Tech-Savvy Consumers Individuals seeking Virtual Coaching

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC •••••• - 01 Oct 2025
Seed •••••• 4
Investor Investor Investor Investor
01 Nov 2024
Seed •••••• 30
Investor Investor Investor Investor Investor Investor Investor
•••• ••••
01 Jul 2023
Support Program •••••• 1 •••• •••• 01 Oct 2022
Seed •••••• 1
Investor
01 Mar 2022

MAGIC AI Alternatives & Competitors

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MAGIC AI vs
Nexersys/XFit, Inc.
Nexersys/XFit, Inc. United States

Your Personal Boxing Trainer.

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MAGIC AI vs
ELSA, Corp
ELSA, Corp United States

World's leading A.I. app in English speaking and communication

Series C
231 employees
AI, EdTech

FAQ About MAGIC AI

The world’s first AI personal trainer in a beautiful wall mirror.
MAGIC AI was founded in 2021.
MAGIC AI is headquartered in London, United Kingdom.
MAGIC AI operates in the following industries: E-Commerce, Retail, Sports.
MAGIC AI has approximately 52 employees.
MAGIC AI has completed 5 funding rounds, raising a total of $8.80M. The latest funding stage is Unknown.
MAGIC AI offers: AI Fitness Mirror, Smart Adjustable Dumbbells, Fitness Program Subscription, Personalized Workout Plans, Progress Tracking & Analytics.
Top alternatives and competitors to MAGIC AI include Nexersys/XFit, Inc., Hyper Accelerator, ELSA, Corp, parentune.com. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MAGIC AI and Nexersys/XFit, Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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