London, United Kingdom
MAGIC AI, founded in 2021 and headquartered in the United Kingdom, is pioneering the integration of artificial intelligence with personal fitness through a unique offering: "The world’s first AI personal trainer in a beautiful wall mirror."
Utilizing cutting-edge computer vision, MAGIC delivers an unparalleled personalized workout experience directly in the home. The product leverages a hologram mirror to provide real-time exercise feedback, correcting form and counting reps using custom software. This tech-driven approach is augmented by patent-pending dumbbells and co-created content with elite athletes globally, offering affordable yet expert-level training akin to platforms like Masterclass.com in the arts space.
The company’s innovative vision has garnered recognition, securing positions in high-end retailers like Selfridges and being named Techround’s #1 IoT startup 2021. Backed by prominent venture capital investors—who are also stakeholders in unicorns such as Grover, Scalapay, and Onfido—and supported by industry giants from Spotify, Stripe, and Facebook, MAGIC AI holds promising potential for long-term growth in the E-Commerce, Retail, and Sports industries.
