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Maru logo — Leading market research company

Maru

Leading market research company

Founded 1999 United Kingdom London, United Kingdom 161 employees Private Equity Total: $45.00M Information Technology

General Information

Company Name Maru
Founded Year 1999
Location United Kingdom London, United Kingdom
Employees 161
Industries Information Technology
Funding Stage Private Equity
Business Model B2B, SaaS, DaaS
Revenue Model Service Fee, Subscription, Usage Based
Social

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About Maru

Maru, founded in 1999, is a prominent player in the Information Technology sector, headquartered in the United Kingdom. Known as a Leading market research company, Maru excels in delivering transformative consumer insights and digital tools to some of the UK's most beloved brands. Their mission is to act as a customer advocate by unveiling needs and addressing pain points regarding services, products, and experiences.

Leveraging their unique System 1 techniques alongside proprietary software, Maru enables brands to enhance connections with consumers by providing swift, flexible, and dependable research solutions. This combination of advanced technology and deep industry expertise positions them as essential partners for companies seeking to understand customer experiences more intimately.

The company's last major financial milestone was a £45.00M Private Equity Round investment on 02 March 2016, spearheaded by Primary Capital. This investment underscores confidence in Maru's strategic vision and execution.

Business keywords: Market Research, Consumer Insights, Digital Tools, System 1 Techniques, Flexible Research Solutions, Proprietary Software, Customer Intelligence, Insight Services, Advisory Services, Strategic Feedback, Technology Platforms, Insight Panels, Employee Insights, Private Equity Backing

Services & Products

Customer Experience Research
Custom Research
On-Demand Polling
Ad-hoc Quant/Qual Studies
Real-Time Technology Solutions

Target Customers

Blue-Chip Organizations UK Consumers Brands Looking for Customer Insights Companies Integrating Business and Customer Strategies

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round £45.00M 1
Primary Capital
Primary Capital
02 Mar 2016

Maru Alternatives & Competitors

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FAQ About Maru

Leading market research company
Maru was founded in 1999.
Maru is headquartered in London, United Kingdom.
Maru operates in Information Technology. Its work centres on Market Research, Consumer Insights, Digital Tools and System 1 Techniques. Its customers include Blue-Chip Organizations, UK Consumers and Brands Looking for Customer Insights.
Maru has a B2B, SaaS and DaaS business model. Its revenue comes from Service Fee, Subscription and Usage Based.
Maru has approximately 161 employees.
Maru has completed 1 funding round, raising a total of $45.00M. The latest funding stage is Private Equity.
Maru offers: Customer Experience Research, Custom Research, On-Demand Polling, Ad-hoc Quant/Qual Studies, Real-Time Technology Solutions.
Top alternatives and competitors to Maru include Market Logic Software, CyberMedia Research, Trendtracker, mTab, The People Platform. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Maru and Market Logic Software are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Maru, https://bouncewatch.com/company/maru-group, updated 24 March 2026. When citing, please name BounceWatch and link this page.

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