Materra

Materra, founded in 2019 by Edward Brial, Edward Hill, and John Bertolaso, is disrupting the agricultural and fashion industries by integrating sustainability with technology. Headquartered in the United Kingdom with operations in London and Ahmedabad, their mission is built around empowering smallholder farmers through regenerative agriculture.

At the core of Materra's operations is Co:Farm, an AI-driven platform developed over four years. It promises to enhance supply chain transparency and efficiency by connecting all partners digitally. With a focus on sustainable practices, the company positions itself as a catalyst for the global transformation of agricultural and fashion practices, emphasizing climate resilience and equitable opportunities.

Their latest funding, a £350.00K grant from UK Research and Innovation in January 2025, highlights external confidence in Materra's business model and potential to lead a significant shift in how the industry approaches sourcing and impact goals.