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Matomo logo — The Leading Open-Source Analytics Platform—Built for Privacy...

Matomo

The Leading Open-Source Analytics Platform—Built for Privacy, Powered by Marketers, Trusted by Over 1.4M Websites

Founded 2007 New Zealand New Zealand 65 employees Analytics, Big Data +2

General Information

Company Name Matomo
Founded Year 2007
Location New Zealand New Zealand
Employees 65
Industries Analytics, Big Data, Digital Media +1
Business Model Open Source, B2B, SaaS
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Matomo

Matomo, founded in 2007 and headquartered in New Zealand, is positioned as the leading open-source analytics platform emphasizing privacy and data ownership. With a slogan of "The Leading Open-Source Analytics Platform—Built for Privacy, Powered by Marketers, Trusted by Over 1.4M Websites," the company sets itself apart in the crowded analytics space by offering both GDPR compliant configurations and 100% data ownership to its users.

Serving over 1.4 million websites across more than 190 countries and supporting over 50 languages, Matomo is trusted by major brands, governments, and institutions to deliver comprehensive analytics solutions. The platform provides advanced tools such as A/B testing, heatmaps, session recordings, conversion funnels, and more, effectively enabling organizations to maintain ethical analytics practices while meeting compliance demands.

Despite its strong market presence, Matomo has not disclosed any recent investment rounds or investor participation, indicating potential areas for strategic funding to further enhance its product offerings and market reach.

Business keywords: Open-Source Web Analytics, Privacy-First Analytics, Data Ownership, GDPR-Compliant Analytics, Conversion Optimization, A/B Testing, Heatmaps, Session Recordings, Goal Tracking, Tag Management, E-commerce Analytics, Customisable Analytics, App Data Analysis, Customer Data Platform

Services & Products

Web Analytics Platform
Privacy-first Analytics
Self-hosting Options
GDPR-compliant Tracking
User Behavior Insights

Target Customers

Digital Marketing Agencies E-commerce Businesses Public Sector Organizations Privacy-conscious Enterprises Technology Companies

Pricing

as listed on Sep 29, 2026

On request

Matomo's pricing page

No funding data available for Matomo yet.

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FAQ About Matomo

The Leading Open-Source Analytics Platform—Built for Privacy, Powered by Marketers, Trusted by Over 1.4M Websites
Matomo was founded in 2007.
Matomo is headquartered in New Zealand.
Matomo operates in Analytics, Big Data, Digital Media and IT. Its work centres on Open-Source Web Analytics, Privacy-First Analytics, Data Ownership and GDPR-Compliant Analytics. Its customers include Digital Marketing Agencies, E-commerce Businesses and Public Sector Organizations.
Matomo has a Open Source, B2B and SaaS business model. Its revenue comes from Subscription, Usage Based and Service Fee.
As listed on Matomo's pricing page on Sep 29, 2026: On request.
Matomo has approximately 65 employees.
Matomo offers: Web Analytics Platform, Privacy-first Analytics, Self-hosting Options, GDPR-compliant Tracking, User Behavior Insights.
Top alternatives and competitors to Matomo include UXCam, Hub'Scan, PostHog, JENTIS, UseItBetter - Web Analytics & Optimisation Platform. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Matomo and UXCam are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Matomo, https://bouncewatch.com/company/matomo, updated 31 May 2026. When citing, please name BounceWatch and link this page.

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