Matomo

Matomo, founded in 2007 and headquartered in New Zealand, is positioned as the leading open-source analytics platform emphasizing privacy and data ownership. With a slogan of "The Leading Open-Source Analytics Platform—Built for Privacy, Powered by Marketers, Trusted by Over 1.4M Websites," the company sets itself apart in the crowded analytics space by offering both GDPR compliant configurations and 100% data ownership to its users.

Serving over 1.4 million websites across more than 190 countries and supporting over 50 languages, Matomo is trusted by major brands, governments, and institutions to deliver comprehensive analytics solutions. The platform provides advanced tools such as A/B testing, heatmaps, session recordings, conversion funnels, and more, effectively enabling organizations to maintain ethical analytics practices while meeting compliance demands.

Despite its strong market presence, Matomo has not disclosed any recent investment rounds or investor participation, indicating potential areas for strategic funding to further enhance its product offerings and market reach.