max מקס

max is a leading Israeli financial company offering credit solutions and other financial products. Established in 2000 as Leumi Card, it was acquired by Warburg Pincus in February 2019 and rebranded as max.

max caters to about 3.1 million Visa and MasterCard branded credit cards and serves as an acquiring services provider for tens of thousands of merchants. The company specializes in card issuing, acquiring, and processing services, emphasizing payment and credit solutions.

With a focus on digital assets, max is a market leader in digital, online, social, and mobile payments. Their mobile app offers a wide array of features such as location-based “B2B2C” functions, customer services, and loyalty programs.

max prides itself on its innovative approach, frequently developing new value propositions for its customers and partners. The company also prioritizes customer service, investing heavily in both offline and online channels, including IVR, chat, Facebook, and mobile platforms.

max's commitment to innovation and customer experience has led to partnerships with small startups and major corporations. The most recent venture round investment of $300.00K was secured on 15 March 2016 by Techstars.