The Netherlands
Maxeda DIY Group stands as a leading player in the sustainable home improvement industry, primarily operating in the Benelux region. With flagship brands Praxis in Netherlands, and Brico and BricoPlanit in Belgium and Luxembourg, the company offers an expansive network of 334 stores—both owned and franchised—served by over 6,500 employees.
The company's strategic roadmap, "Make it Sustainable," is fueled by five growth engines, emphasizing sustainable product offerings and digital transformations. Recent initiatives include partnerships with Zoofy, Casius, and PWIIC, which aim to enhance customer experience through innovation and service expansion. The retailer's online engagement complements its large physical footprint, reaching over 1.5 million weekly customers.
Founded in 1999, Maxeda remains committed to environmental responsibility with goals to reduce CO2 emissions by 42% by 2030 and achieve climate neutrality by 2050. This focus, combined with a robust product portfolio and digital strategy, enhances its potential as a compelling investment opportunity in the retail sector.
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