Melo App, founded in 2019 and headquartered in Turkey, is pioneering the digital beauty sector as the first Digital Beauty Assistant in the nation. Positioned at the intersection of E-Commerce, Marketplaces, Mobile, and Wellness Beauty, Melo App uniquely offers personalized beauty services delivered directly to customers' homes. This innovative approach is facilitated through advanced, seamless technology that tailors services to individual needs.
The startup not only enhances customer experiences but also provides significant value to collaborator cosmetic brands by collecting and analyzing user feedback. This data enables brands to refine their products, deepening their market insights through Melo App's platform.
Recently, Melo App secured a ₺4.46M Equity Crowdfunding investment on 11 July 2023, underscoring investor confidence in its business model and growth trajectory. As the company continues to scale, it presents a compelling opportunity for investors seeking to enter the expanding digital beauty industry.