MindProber is a marketing startup based in Portugal that offers a media measurement solution for content producers, distributors, and brands. Their slogan, "Media measurement solution for producers, distributors, and brands. Measure the emotional impact of content on consumers," encapsulates their core offering. Founded in 2016, the company recently secured a significant $5.60M Series A investment on 11 October 2022.
Mediaprobe (ex-MindProber) empowers stakeholders in the media and marketing industries to gauge the emotional resonance of their content with target audiences, providing valuable insights to refine advertising and content strategies. Despite the lack of specific information about the investors involved in the latest funding round, this substantial investment signifies a vote of confidence in MindProber's potential to shape the future of media measurement and consumer engagement.