AdAdapted logo — Native In-App Mobile Advertising Platform for CPG Brands & R...

AdAdapted

Native In-App Mobile Advertising Platform for CPG Brands & Retailers

Founded 2012 United States Ann Arbor, United States 109 employees Series A Total: $7.36M Advertising, Analytics +2

General Information

Company Name AdAdapted
Founded Year 2012
Location United States Ann Arbor, United States +1
Employees 109
Industries Advertising, Analytics, Digital Media +1
Funding Stage Series A
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About AdAdapted

AdAdapted is a US-based startup established in 2012, offering a Native In-App Mobile Advertising Platform for CPG Brands & Retailers. The company has positioned itself as a connector between CPG brands and shoppers through meaningful engagements in apps that influence the path-to-purchase. AdAdapted targets grocery decision-makers through proprietary integrations across a network of premium mobile partners.

AdAdapted's vision is to help brands understand and access the apps that influence shopping decisions, integrate into those experiences through content and utility, and generate meaningful measurement around crucial metrics. Their last investment was a $2.00M Series A investment received on July 14, 2020, with participation from Capital Midwest Fund and Michigan Angel Fund. The startup operates within the Advertising, Analytics, and Digital Media industries. With a focus on leveraging mobile apps to streamline planning and shopping, AdAdapted holds promise in revolutionizing the way CPG brands engage with and influence consumers.

Taxonomy: In-App Advertising, Mobile Advertising, Digital Engagement, CPG Brands, Retailers, Consumer Insights, Shopper Engagement, Path-to-Purchase, CPG Advertising, Marketing Analytics, Mobile Apps, Shopper Behavior, Content Marketing, Measurement and Metrics

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 2
Investor Investor
14 Jul 2020
Venture Round •••••• 1
Investor
30 Apr 2020
Convertible Note •••••• 1
Investor
11 May 2018
Seed Round •••••• 1
Investor
07 May 2015
Seed Round •••••• 3
Investor Investor
•••• ••••
09 Jul 2014

View All 6 Funding Rounds

AdAdapted Alternatives & Competitors

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FAQ About AdAdapted

Native In-App Mobile Advertising Platform for CPG Brands & Retailers
AdAdapted was founded in 2012.
AdAdapted is headquartered in Ann Arbor, United States.
AdAdapted operates in the following industries: Advertising, Analytics, Digital Media, Marketing.
AdAdapted has approximately 109 employees.
AdAdapted has completed 6 funding rounds, raising a total of $7.36M. The latest funding stage is Series A.
Top alternatives and competitors to AdAdapted include The Krazy Coupon Lady, Storyly, Cox Target Media Inc, Thinaire, Stories+. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
AdAdapted and The Krazy Coupon Lady are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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