AdAdapted's vision is to help brands understand and access the apps that influence shopping decisions, integrate into those experiences through content and utility, and generate meaningful measurement around crucial metrics. Their last investment was a $2.00M Series A investment received on July 14, 2020, with participation from Capital Midwest Fund and Michigan Angel Fund. The startup operates within the Advertising, Analytics, and Digital Media industries. With a focus on leveraging mobile apps to streamline planning and shopping, AdAdapted holds promise in revolutionizing the way CPG brands engage with and influence consumers.
AdAdapted
Native In-App Mobile Advertising Platform for CPG Brands & Retailers
Founded 2012
Ann Arbor, United States
109 employees
Series A
Total: $7.36M
Advertising, Analytics +2
Ann Arbor, United States
109 employees
Series A
Total: $7.36M
Advertising, Analytics +2
General Information
Company Name
AdAdapted
Founded Year
2012
Location
Ann Arbor, United States
Ann Arbor, United States
Employees
109
Industries
Advertising, Analytics, Digital Media +1
Funding Stage
Series A
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Discover More
United States Market
Advertising
About AdAdapted
Business keywords: In-App Advertising, Mobile Advertising, Digital Engagement, CPG Brands, Retailers, Consumer Insights, Shopper Engagement, Path-to-Purchase, CPG Advertising, Marketing Analytics, Mobile Apps, Shopper Behavior, Content Marketing, Measurement and Metrics
Funding Rounds & Investors (6)
View All| Funding Stage | Amount | Investors | Lead Investors | Date |
|---|---|---|---|---|
| Series A | $2.00M | 2 |
|
14 Jul 2020 |
| Venture Round | $3.93M | 1 |
|
30 Apr 2020 |
| Convertible Note | $250.00K | 1 |
|
11 May 2018 |
| Seed Round | $460.00K | 1 |
|
07 May 2015 |
| Seed Round | $400.00K | 3 |
|
09 Jul 2014 |
| Seed Round | $325.00K | 1 |
|
29 Jan 2014 |
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FAQ About AdAdapted
Native In-App Mobile Advertising Platform for CPG Brands & Retailers
AdAdapted was founded in 2012.
AdAdapted is headquartered in Ann Arbor, United States.
AdAdapted operates in Advertising, Analytics, Digital Media and Marketing. Its work centres on In-App Advertising, Mobile Advertising, Digital Engagement and CPG Brands.
AdAdapted has approximately 109 employees.
AdAdapted has completed 6 funding rounds, raising a total of $7.36M. The latest funding stage is Series A.
Top alternatives and competitors to AdAdapted include Numerator, IRI, MobileXCo, DISQO, Comscore, Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
AdAdapted and Numerator are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.
Source: BounceWatch company record for AdAdapted, https://bouncewatch.com/company/adadapted, updated 25 November 2024. When citing, please name BounceWatch and link this page.
